'Did Apple pay you, Elon?¡¯: Musk's unexpected praise for Apple ad, after years of tension, shocks the internet
Apple¡¯s latest ad, featuring the new Hearing Aid feature on AirPods Pro 2, has won praise for its emotional storytelling. Surprisingly, Elon Musk, known for his past conflicts with Apple, gave it a rare compliment by calling it "cool," leaving social media user wondering if he's been paid for the promotion.
Apple's latest ad, showcasing its new Hearing Aid feature on AirPods Pro 2, is making waves for its heartfelt storytelling. Surprisingly, one of its admirers is none other than Elon Musk. This comes as a twist, given Musk's history of clashing with Apple over issues ranging from App Store fees to product innovation.
Titled Heartstrings, Apple's latest ad highlights the innovative Hearing Aid feature on AirPods Pro 2.
I'm so proud of the many teams across Apple developing powerful technologies that are improving people¡¯s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter. pic.twitter.com/DsGytAUQAR
¡ª Tim Cook (@tim_cook) November 28, 2024
The ad portrays a heartwarming Christmas scene where a father, likely with hearing loss, struggles to hear his family¡¯s joyful exchanges as they are opening gifts.
When he puts on his AirPods Pro 2, the muffled sounds clear up, letting him fully experience the special moment.
Apple¡¯s CEO, Tim Cook, shared the ad on X, praising the technology for its ability to enhance the user¡¯s hearing experience with a personalised sound profile.
Elon Musk surprisingly reposted it with a simple, "This is cool," sparking curiosity among commenters, some even jokingly asking, "Did Apple pay you, Elon?"
This is cool https://t.co/OeowXbGYvN
¡ª Elon Musk (@elonmusk) November 29, 2024
Why does Elon Musk dislike Apple?
Elon Musk's tension with Apple has been brewing for years.
It all started in 2015 when Musk humorously remarked that Apple hired former Tesla employees, calling it the "Tesla Graveyard" where those who didn¡¯t make it at Tesla ended up.
Since then, Musk has continued to criticise Apple, particularly taking aim at their App Store fees, which he referred to as a "global tax," and accusing the company of lacking innovation in its products.
He also voiced displeasure over Apple's partnership with OpenAI, the AI company Musk co-founded but later had a fallout with.
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