Aarambham OTT Release: When And Where To Watch This Telugu Sci-Fi Drama Film
The Telugu movie "Aarambham," which recently hit theatres, is ready for its OTT release. The sci-fi drama had promising previews that got people excited, but it received poor reviews and didn't do well at the box office.?
Aarambham OTT Release: When And Where To Watch This Telugu Sci-Fi Drama Film
When To Watch Aarambham?
Starting May 23, "Aarambham" will be available for streaming.
Where To Watch Aarambham?
You can stream "Aarambham" on the Telugu digital platform, ETV Win.
The main actors in the movie are Mohan Bhagath, Bhooshan Kalyan, and Ravindra Vijay. Other important roles were played by Supritha Sathyanarayan, Bhooshan, Laxman Meesala, Boddepalli Abhishek, and Surabhi Prabhavathi. The movie was directed by Ajay Nag and produced by Abhishek V. Thirumalesh, with music by Sinjith Yerramilli.
"Aarambham" (meaning "Beginning") was released in theatres on May 10 and is a significant project for its team. Directed by Ajay Nag, a graduate of Hyderabad's Annapurna College of Film and Media (ACFM), the film features several ACFM alumni. This collaboration marks a new chapter for these filmmakers, showcasing their transition from film school to the professional world of feature filmmaking.
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The 134-minute film's trailer gained attention on social media for its intriguing characters and storyline. It is an adaptation of the Kannada novel "Neenu Ninnolage Khaidi" ("I Am a Prisoner Like You") by Anush A. Shetty. Director Ajay Nag describes "Aarambham" as a drama that explores themes of prison break, mystery, and d¨¦j¨¤ vu, with some surprise elements for the audience.
"Aarambham" began taking shape in 2021, when the digital space was particularly welcoming to new directors and innovative concepts. However, as the industry evolved, streaming platforms started prioritising films that had theatrical releases over direct-to-digital releases. This shift presented new challenges for the "Aarambham" team. Despite these hurdles, Ajay Nag remains confident that the indie film possesses the unique qualities needed to attract audiences to theatres and, subsequently, to its digital release.
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While the film's theatrical performance was underwhelming, the move to an OTT platform offers a second chance for "Aarambham" to find its audience. The digital release on ETV Win might help the film gain more visibility and appreciation from viewers who missed it in theaters. This strategy is becoming increasingly common as filmmakers seek to leverage multiple platforms to reach a broader audience.
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