Manthan At Cannes: Watch Naseeruddin Shah, Prateik Babbar, Amul MD Jayen Mehta Walk The Red Carpet
Veteran actors Naseeruddin Shah, Ratna Pathak Shah, and Prateik Babbar, along with Jayen Mehta, the Managing Director of Amul, took centre stage at the prestigious Cannes Film Festival for the screening of the iconic Indian film "Manthan." This moment at Cannes 2024 attracted attention not only for its star-studded attendees but also for the significance of the movie being showcased.
Manthan At Cannes: Naseeruddin Shah, Prateik Babbar, Amul MD Jayen Mehta Walk The Red Carpet
"Manthan," a masterpiece directed by Shyam Benegal, is a landmark in Indian cinema. It tells the story of the White Revolution in India, spearheaded by Dr. Verghese Kurien, which transformed the dairy industry and empowered millions of farmers. What's remarkable about "Manthan" is not just its cinematic excellence but also its unique funding model. The movie was entirely crowdfunded by 500,000 dairy farmers associated with the Gujarat Cooperative Milk Marketing Federation (GCMMF), famously known for its Amul brand.
While sharing glimpses from Cannes 2024, Amul India on Instagram wrote, "Manthan¡± team of Naseeruddin Shah, Ratna Pathak Shah, Prateik Babbar, Ms Nirmala Kurien, @filmheritagefoundation team, & Shri Jayen_Mehta, MD, Amul, representing 3.6 million farmer producers of the film at @festivaldecannes #ManthanAtCannes."
The film's restoration and subsequent screening at Cannes mark a momentous occasion for Indian cinema. It symbolises the enduring legacy of a collaborative effort between filmmakers and grassroots movements. Through its portrayal of the cooperative movement initiated by Dr. Kurien, "Manthan" showcases the power of collective action in driving socio-economic change.
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Here How The Manthan Team Looked At Cannes 2024:
The presence of the Manthan team added further gravitas to the Cannes event. Their participation underscores the enduring relevance of the film and its themes of social justice and empowerment. Additionally, the inclusion of Jayen Mehta, representing Amul, reinforces the connection between the film and its real-world impact on dairy farmers.
For Indians, the Cannes screening of "Manthan" evokes nostalgia and reverence for a classic that continues to resonate with audiences across generations.?
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