Swara Bhaskar, who is known for voicing her opinions when it comes to matters of the nation, has recently opened up about the ongoing boycott Bollywood trend.?
The Veere Di Wedding actress said that said the boycott trend on social media is often paid and hyped up. Swara Bhaskar expressed that she doesn't think the major reason behind the failure of Bollywood films at the box office is the ongoing boycott trend.?
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She said that despite boycott calls by people, Alia Bhatt's film 'Gangubai Kathiawadi' worked well at the box office and became the highest-grossing Bollywood film this year.?
The 34-year-old actress, who called herself the 'flagbearer of boycott campaign' said that she doesn't consider that Hindi film industry is going through a 'bad time' despite the failure of several films at the box office.?
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Swara, who has also faced a lot of boycott calls noted that she considers 'explosion of content' to be one of the main reasons behind the current 'flux.'?However, she isn't sure about how the boycott trends contribute to film not doing well at the box office.?
Speaking of how Alia Bhatt got trolled after Sushant Singh's death, the actress said during an interview with Zoom Digital, ¡°I don¡¯t know how much boycott trends actually affect the business. Alia Bhatt got a lot of negative attention on social media after Sushant Singh Rajput¡¯s tragic suicide, which was of course completely unfair ¡ª the kind of accusations that were being made about a lot of Bollywood A-Listers. At that time, Sadak 2 had been released, it got a lot of boycott calls and negative publicity and it did very badly.¡±?
The actress, who has over a million followers on Instagram further went on to explain that when Alia Bhatt's Gangubai Kathiawadi, which was helmed by ace director Sanjay Leela Bhansali was released, the same kind of conversations such as - nepotism, Sushant's death, boycott calls, took place. But despite that, people went and watched the film and they loved it.?
"This boycott business is hyped up, it¡¯s a small group of people who are driven by a certain agenda. They are hatemongers, they hate Bollywood, they want to destroy Bollywood, and are spreading malicious nonsense lies about Bollywood...And I think they are earning from it...We've enough evidence to prove that most of these are paid trends. There are also people who used Sushant¡¯s tragedy for their own personal agendas and benefit," Swara Bhaskar told the portal.
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