Even before they could make their debut, Baby DONT Cry - the upcoming girl group under PSY's label P Nation and partially produced by I-DLE's Soyeon - is already drawing controversy. The backlash stems from the group's teaser and debut concept, particularly the visuals, as three out of the four members are minors.
The group unveiled the teaser for their debut single, F Girl, on June 20 (KST). In the clip, a member approaches a store counter and places a small packet down, prompting a confused and disapproving glance from the male clerk. She then opens the packet, revealing a piece of candy, which she pops into her mouth without hesitation.
The moment quickly drew attention as viewers noticed the packet's design closely resembled a condom wrapper - a deliberate visual choice that sparked immediate discussion and controversy online.?
While some fans interpreted the teaser as cheeky and bold, the overall response has been largely critical. Many fans voiced concern over the suggestive nature of the imagery, given that three of the four members are minors. Paired with the provocative title, F Girl, the teaser has sparked serious debate about the appropriateness of the group's debut concept.
The controversy has also seen Soyeon, who played a role in producing Baby DONT Cry face criticism. While some fans were quick to defend her, insisting she likely had no say in the visual or conceptual elements, others felt that her involvement with the group made her partially responsible for the group's problematic debut presentation.?
While P Nation and the creative team behind Baby DONT Cry are facing criticism, the controversy has also reignited broader discussions around the use of sexualized imagery involving minors in K-pop. With the group's official debut drawing near, attention is now focused on how the label will respond - and whether any adjustments will be made to the group¡¯s concept or rollout.?
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