International WomenĄŻs 2024:?The idea behind PSD is to encourage people to wear pink to stand up to homophobic bullying - pink being a traditionally femme colour that invites derision when worn by boys, who (so the adage goes) traditionally wear blue.??
The concept behind PSD is to promote the wearing of pink as a stance against homophobic bullying. Pink, traditionally considered a feminine colour, is chosen to challenge stereotypes and societal norms. This initiative aims to defy the notion that wearing pink, especially by boys, could invite ridicule, as opposed to the traditional association of boys with the colour blue.
However, in the mid-20th century, as men began wearing darker colours to reflect their World War II service, bright and pastel colours like pink were rebranded as feminine. This was part of a postwar effort to remove women from the workforce and reinforce traditional homemaker roles. Advertisements targeting women often depicted them in colourful clothing.
This association with femininity extended to baby girls in the 1980s, coinciding with the advent of ultrasound technology for sex determination, allowing parents to shop by gender. Since the 1990s, pink has gradually become more gender-neutral in Western culture.
Pink is a light red hue that is often associated with love and romance. It is frequently described as a feminine colour, which may be due to the associations people form during early childhood. Toys marketed towards girls are often pink and purple, while those for boys are typically red, yellow, green, or blue. The colour is often linked with qualities considered feminine, such as softness, kindness, nurturing, and compassion.
Additionally, pink is the colour of Breast Cancer Awareness Month. During this time, people wear a pink ribbon to honour survivors and remember those who have passed away from the disease.
The term "pinkwashing" is used to describe practices that seem to promote LGBTQ+ rights or breast cancer awareness as a way to divert attention from negative aspects of a corporation or political entity.
Similarly, the "pink tax" refers to the phenomenon where women often pay more for products marketed specifically to them.
Pink is also believed to have a calming effect. A shade known as "drunk-tank pink" has been used in prisons to help calm inmates.
Our personal preferences for colours can often be linked to our individual experiences and associations with those colours. Positive memories or experiences can lead to an affinity for a particular colour, while negative experiences can result in aversion to that colour. These associations can be deeply rooted in our subconscious and can influence our feelings and reactions towards certain colours.
The specific shade of pink can significantly influence these associations and connotations. Light pink is commonly perceived as soft, healing, and peaceful, while hot pink tends to be seen as bold, exciting, and even alarming.
Wearing pink or blue goes beyond affirming identities based on societal norms; it reinforces a set of associated behaviors. Breaking away from these colours challenges perceived behaviors linked to traditional gender norms. Pink remains connected to femininity, while blue is associated with masculinity.
Choosing to wear pink is not just about redefining it as a colour associated with femininity; it's about challenging decades of reinforcement dictating how girls and boys should behave.
Moreover, the concept of the gender binary is evolving. Many, like Paoletti, no longer adhere to it, and the growing acceptance of LGBTQIA+ individuals suggests a potential shift towards disregarding the binary altogether, perhaps even for events like Pink Shirt Day.
However, progress takes time. Despite advancements, the initial question for many parents upon having a child remains centered around gender. This ingrained societal norm is unlikely to change overnight.
What can evolve, though, is the environment in which children are raised. Creating a space where color doesn't dictate lifestyle and where opportunities are not heavily gendered can shape a more inclusive and equitable future for all.
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