The world of Bollywood has always been synonymous with glamour and style, but recently, A-list celebrities are going beyond the silver screen and stepping into the world of wellness and beauty. From fitness entrepreneurs to skincare gurus, these stars are leveraging their influence to create brands that cater to their fans' holistic well-being.?
Kriti Sanon is the co-founder of the Hyphen skincare and beauty brand, launched in July 2023. Hyphen focuses on combining natural and scientifically proven ingredients to create effective and targeted skincare solutions.
Ranveer becomes the co-founder of the sexual and wellness brand Bold Care in late 2023. This marked a significant step for the brand, not only in terms of gaining mainstream recognition but also in its mission to normalize conversations about men's sexual health and empower them to prioritize their well-being.
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Kareena Kapoor Khan formed a joint venture with Vineeta Singh and Kaushik Mukherjee, the co-founders of SUGAR Cosmetics, to launch Quench Botanics, a Korean skincare brand tailored for the Indian market.
Deepika Padukone is the co-founder of her skincare brand 82¡ăE, pronounced "Eighty-two East." The brand launched in November 2022 and has since expanded its product line to cater to various skincare needs.
Priyanka Chopra's global appeal extends to her haircare brand?Anomaly Haircare. This brand caters to diverse hair types and textures with its range of sulfate-free and vegan hair care products.
Alia Bhatt launched Ed-a-Mamma a sustainable children's clothing brand that offers stylish and comfortable clothing for kids aged 4 to 12. The brand uses organic and natural materials like cotton, linen, and recycled polyester in its clothing.?
Their ventures cater to a wide range of needs and preferences, offering consumers a plethora of options to choose from. As this trend continues to gain momentum, it will be interesting to see how these brands evolve and shape the future of the wellness and beauty landscape in India.
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