Jaipur In The Snow: These Carpets Were Shot In Snow-Clad Kashmir & The Results Are Gorgeous

This rugs company from Jaipur decided to take their photoshoot to Kashmir. Their Gulmarg Carpet Collection has been shot on location at Highlands Park, Kashmir.?The photographer Ashish Shah took beautiful portraits of the carpets for their latest carpet collection. The picture below was shot in phase 1 base of the Apharwat mountain, 3100m above sea level, which is a busy scene of skiers, sledges and snowmobiles.?

Amidst the snowball flights of tourists, photographer Ashish Shah found a quiet vista to romantically pile a wooden sledge with carpets of all kinds. Behind him, the Jaipur Rugs team built a snowman.?

Gulmarg Carpet Collection Photoshoots in Kashmir

Naming their collection, Jaipur in a snow, carpets were shot in unique and visually captivating photography concept where carpets were photographed in a snowy environment. The pictures are truly a?magic moment on the mountain in Gulmarg!

?Jaipur rugs shoot involved laying out carpets on the ground, rugs around the thick trunks of pine trees and portraits of a chair with a carpet?against the crisp, white backdrop of the snow.

?Photographer Ashish Shah took his new muse (picture below) around the Highlands Park estate, shooting this Kashmiri design in fresh snow, dappled light and in front of the hotel’s chocolate-box cottages.?

Fashion Police on Instagram, Diet Sabya, hailed this campaign and called this 'Simple, Poetic and Beautiful'.

?Internet users are calling this innovative and beautiful. Photographing carpets in the snow can also evoke a sense of coziness and warmth, as the carpets symbolize comfort and home amidst the cold and wintry landscape. Additionally, the bright white snow did serve as a natural reflector, enhancing the colors and details of the carpets in the photographs.

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