Lamborghini seems to be on a dream run. The?Italian car maker has sold out of all super cars until 2026.?
The luxury car maker achieved a milestone last year with record sales reaching a high of 10,112 vehicles, coinciding with the launch of the Revuelto, its inaugural plug-in hybrid model.?
Lamborghini sales in 2023, which marked the 60th anniversary of its foundation, was a +10% increase over 2022.
"It's a bit early to give a prognosis, but we have no sign of weakness in the market," remarked Chief Executive Officer Stephan Winkelmann in a statement to journalists.?
A subsidiary of Germany's Volkswagen, Lamborghini recorded the sale of 5,341 cars from January to June in 2023, marking a 4.9% increase compared to the corresponding period in the previous year.?
The United States emerged as its largest single market, accounting for 1,625 deliveries.?
The USA is followed by Germany, China, United Kingdom and Japan.?
In just the first six months of 2023, the following were the number of cars sold in these countries:United Kingdom (514 cars delivered), Germany (511), Chinese mainland, Hong Kong, and Macau (450), Japan (280), and Italy (270).?
With Indian highways getting smoother, the sales of ultra luxury and sports cars are seeking a spike too. Last year, Lamborghini recorded its best-ever sale in India, by selling a remarkable 103 units in 2023.?
In fact, the supercar maker has had a pattern of consistent growth over the years - in 2022, it sold a record 92 units, which in itself was a 33 per cent increase from the years earlier.?
Apart from India, other important markets are Middle East, South Korea, Italy, Canada, Australia, France & Monaco, Switzerland and Taiwan.?
The Urus SUV saw total sales of 6,087 vehicles in 2023.?
The Lamborghini Huracan also recorded high sales, with 3962 cars delivered.?
Moreover, the V12 models, encompassing the last 12 Aventadors and 51 Few-Offs, achieved a combined total of 63 deliveries.Lamborghini is committing 1.9 billion euros till 2027 as part of its transition towards hybrid and electric vehicles, with additional investments anticipated in the future.?
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