Tanishq Withdraws Ad Showing Interfaith Couple As #BoycottTanishq Trends; Twitter Is Divided
Tata-Group-owned designer jewelry brand Tanishq has reportedly pulled its ad which had become the subject of massive online trolling for the past couple of days.
The ad featuring an interfaith baby shower was released last week. Since then the ad has come under attack by a section on social media accusing the brand of "promoted love jihad".
Through Monday, the hashtag #BoycottTanishq was used my right-wing activists who took offence to the portrayal of a Hindu woman in a Muslim house.
Following the backlash the YouTube link for the ad was made private, and since then it has reportedly been withdrawn.
Love Jihad has been one of the most favorite conspiracy theories among the Hindu right wing in India, wherein they see all interfaith marriages involving Hindus and Muslims as an attempt to convert the non-Muslims, in most of the cases the bride to Islam.
Despite the government telling the parliament that no 'Love Jihad' case has been reported by any of the central agencies, it continues to one of the most widely talked about issued by many BJP leaders during elections.
