Love is in the air in Tokyo, and this time it's the government playing Cupid! Japan's birth rate has been falling for almost a decade, prompting the Tokyo government to launch comprehensive measures to reverse the trend. Now, in a groundbreaking move, it is all set to launch a dating app aimed at giving the birth rates a boost.
The Tokyo government's dating app isn't just another matchmaking service; it's an approach aimed at sparking love and reviving the city's romance, with the primary aim of supporting families.
Japan's capital is reportedly set to roll out its own dating app as early as this summer as part of government initiatives to combat the declining national birth rate.?
Users will be required to provide proof of their single status and commit to marriage in a signed letter.?
While matchmaking events are common in Japan, a local government app is a rarity.?
"We discovered that 70 percent of those seeking marriage aren't actively participating in events or apps to find a partner," shared a Tokyo government official overseeing the new app with AFP.?
Thus, this app aims to gently nudge such individuals towards finding love.
According to reports from the Ministry of Health, Labor, and Welfare, Japan's total fertility rate, which measures the average number of births per woman during her reproductive years, declined for the eighth consecutive year in 2023.?
The total number of births to Japanese citizens living in the country dropped by 5.6% from the previous year to 727,277 in 2023.?
Additionally, during the same period, Japan saw over twice as many deaths as new births.?
The natural decline in the population expanded by 6.3% to reach 848,659. This decline has persisted for 17 years since 2007.
These statistics not only highlight the urgent need for Japan to address its declining birth rate but also the consequential demographic challenges it faces in the years ahead.
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