In a world where small actions can lead to big changes, Seagram¡¯s 100 Pipers Glassware is stepping up with a powerful initiative: Play for a Cause. Bollywood celebs such as Bhumi Pednekar, Randeep Hooda, Harmanpreet Kaur, Dia Mirza, and more of our favourite stars coming together for a cause close to their hearts¨C eliminating corneal blindness in India.?
Here's the deal- millions of people in India, around 1.5 million to be exact, are living with corneal blindness. This is a condition where the clear part at the front of your eye gets clouded, making it hard or even impossible to see. The good news? This can be fixed with a corneal transplant, using a donated cornea. But the bad news? Not enough people are signing up to be donors. That's where this cool campaign comes in.
Seagram's 100 Pipers Glassware partners with the renowned NGO, Mohan Foundation, a leader in organ donation for 25 years to raise awareness about this cause, as part of their Play for a Cause initiative?
India¡¯s legendary rock band, Parikrama, has become a strong advocate for the cause, with all members pledging to donate their corneas, along with other organs.
As part of the 100 Pipers Glassware Play for a Cause initiative, Parikrama will perform in several cities, headlining with ¡®Translucent Night¡¯, a song that¡¯s dedicated to support organ donation.?
Over the years, Seagram¡¯s 100 Pipers Glassware has been on a mission to bring goodness, supporting causes that tug at the heartstrings- from fundraising for natural disasters to feeding the underprivileged and planting trees.?
And guess what? You can be a part of this blockbuster too! Whether you're inspired by Bhumi Pednekar's dedication, Randeep Hooda's commitment, Harmanpreet Kaur's passion, or Dia Mirza's pride, there's a role for everyone in this star-studded cast.
So, what are you waiting for? Join the chorus, pledge your support, and let's rewrite the script together. Because when it comes to making a difference, every act counts.?
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