Logos are iconic identities to renowned brands around the world. Whether it is the curvy text logo of Coca Cola, the ¡®F¡¯ on a blue background for Facebook or even the minimal Apple logo that we know belongs to the Cupertino giant.
And it is not uncommon for smaller companies to cleverly design their logos to look almost identical to the logos of large conglomerates, to lure people who aren¡¯t that particular into getting them to try out their services. We¡¯ve come across a similar case today.
Prepear -- an app that helps home cooks look for recipes, plan the meals for the day and organise grocery lists -- is facing a lawsuit from Apple as it feels that Prepear and Apple¡¯s logos are very similar. See for yourself:
Reported first by Macrumors, Prepear announced the attack on their Instagram stating, ¡°Recently @apple yes, The trillion-dollar Apple, has decided to oppose and go after our small business¡¯ trademark saying our pear logo is too close to their apple logo and supposedly hurts their brand?¡±
¡°This is a big blow to us at Prepear. To fight this it will cost tens of thousands of dollars. The CRAZY thing is that Apple has done this to dozens of other small business fruit logo companies, and many have chosen to abandon their logo or close doors. While the rest of the world is going out of their way to help small businesses during this pandemic, Apple has chosen to go after our small business.¡±
Along with this post, it has shared an online petition by Change.org where it is asking its followers to go against the Cupertino giant, in an attempt to persuade them to drop the lawsuit.?
ALSO READ:?Apple May Hit 2 Trillion Dollar Value By September 2024
Apple¡¯s trademark opposition paperwork states, ¡°Consumers encountering Applicant¡¯s mark are likely to associate the mark with Apple. Applicant¡¯s mark consists of a minimalistic fruit design with a right angled leaf, which readily calls to mind Apple¡¯s famous Apple logo and creates a similar commercial impression as shown in the following side by side comparison.¡±
Of course, it is every company's right to protect their own copyright -- but to think of a trillion dollar company flexing its muscles to crush a tiny app maker for what it claims is an infringing logo is not something you see everyday.
What do you think about this lawsuit? Tell us in the comments below.?