Apple's Plans For AI Now Taking Shape With $1 Billion Annual Expenditure
Apple has historically shied away from betting too big on artificial intelligence (AI) tools, even when tools like ChatGPT have made a huge impact on how we perceive the internet. Now, it appears that Apple is trying to catch up.
Tim Cook, the CEO of Apple has stated on numerous occasions that Apple has been investing in AI, but nothing tangible has come out of it yet. According to a new report, three of Apple's executives will be spearheading various generative AI departments. Apple is reportedly spending $1 billion annually on its AI ambitions.
What is Apple doing in the AI department?
Mark Gurman, in a newsletter update, stated that Apple executives have been "scrambling" since last year to make up for all lost time. Apple is in the process of building AppleGPT but the chatbot is only available internally with no plans about what do to next.
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Apple executives John Giannandrea and Craig Federighi, along with Eddy Cue, head of Apple services, have been tasked to lead the company's AI efforts. The company could spend $1 billion annually for this purpose.
How will Apple include AI?
Giannandrea is said to be "overseeing development" of the technology for developing a new AI system, including a revamped Siri. Federighi is working on adding AI features to the next version of iOS - making Siri and Messages more predictive.
For Cue, the task is to bring generative AI to as many applications as possible. This will start as new features for Apple Music and Pages. Executives are also assessing the pros and cons of deploying AI as an on-device experience, a cloud-based setup, or something else.
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At next year's WWDC, Apple might show us a glimpse of their AI chatbot that has been dubbed "AppleGPT." Only time will tell how far Apple pushes for the inclusion of AI capabilities into its services. In the meanwhile, other tech giants like Google and Microsoft are heavily pushing for the inclusion of AI tools in their everyday services.
What do you think about Apple's AI ambitions? Let us know in the comments below.?For more in the world of?technology?and?science, keep reading?Indiatimes.com.
