In its earnings report for the third quarter, Apple seems to have reported higher than expected sales figures, despite its incredibly expensive iPhone X.
The company announced a whopping $53.3 billion in revenue, with a $11.5 billion profit.
The revenue accounts for the sale of not just 11.55 million iPads and 3.7 million Macs, but a massive 41.3 million iPhones in Q3 2018. That¡¯s up from the $45.4 billion in revenue and $8.72 billion profit in Q3 2017, and down from the $61.1 billion in revenue and $13.8 billion in profit during the previous quarter.
All in all, the sales numbers are still higher than expected, pushing Apple¡¯s shares up, and the company value closer to its $1 trillion goal. The increase in sales increased accounts to a cool 17 this third quarter. In addition, the company expects revenue in the fourth quarter to be even higher, between $60 billion and $62 billion
Most importantly though, the 41.3 million iPhones sold this quarter are actually a little higher than the 41 million in the same period a year ago. This basically proves that, no matter how much more expensive the iPhone X, Apple fans still want to get their hands on it.
¡°Our Q3 results were driven by continued strong sales of iPhone, Services and Wearables, and we are very excited about the products and services in our pipeline,¡± CEO Tim Cook said. A lot of that growth. However, analysts believe a true sitrep of the company will appear when the three new iPhones launch in September, especially the premium large-screen iPhone X and the more affordable model.