Vivo becomes India's top smartphone choice, beats the competitors like Apple, Samsung, and more

Vivo becomes India’s top smartphone choice:?Vivo has surpassed rivals to become the best-selling smartphone brand in India, which is a significant turning point in the company's history. According to the latest market figures, Vivo claimed the top rank in smartphone sales, moving Samsung to third place.?

This change demonstrates how well-liked Vivo's feature-rich, reasonably priced handsets are becoming among Indian customers.Samsung and Xiaomi controlled the Indian market for years, but Vivo has risen to the top thanks to its aggressive pricing, strong retail presence, and creative designs.?

Vivo's approach works as the market for high-end yet reasonably priced smartphones grows. Observing how other brands react to Vivo's ascent and whether it can hold onto its lead in the upcoming months as competition heats up will be intriguing.?

Vivo overtakes Xiaomi, claims top spot in India's smartphone market

In a historic move, Vivo has surpassed Xiaomi and Samsung to take the lead in the Indian smartphone market. Vivo was the top-selling smartphone brand in 2024, followed closely by Xiaomi in second place and Samsung in third.?

Despite falling to fourth place, Oppo's performance improved as the year concluded. Apple saw notable growth and had a remarkable year as well. According to Counterpoint Research, sales revenue reached an all-time high despite almost no increase in smartphone sales.?

Smartphone revenue growth

Credit: Canva

Customers purchased phones costing more than Rs 30,000, contributing to the revenue growth of 9%, the largest amount ever recorded. Just 1% more cell phones were sold in India in 2024, with 153 million sold overall.??

However, cheaper cell phones that cost less than Rs 10,000 did poorly. They saw an almost one-third decline in sales. While cheap financing and exchange offers made premium phones more attainable, inflation and rising expenses made budget models less desirable.?

The Indian smartphone market is maturing, according to experts. Few individuals purchase smartphones for the first time and those who do tend to hold onto their phones longer before upgrading. However, When they update, they favour better gadgets with more sophisticated features, strong cameras, and quicker processing.?

Here are some other highlights from 2024??

• Currently, 78% of all sales are of 5G devices.
• 52% of smartphones were powered by MediaTek, with Qualcomm coming in second at 25%.
• With a 577% rise in revenue, Nothing was the brand with the quickest growth rate.
• Since 2022, Motorola's sales have doubled, marking a remarkable recovery.

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