The K-drama landscape has shifted, and a new fan-favourite has the internet talking. Following the conclusion of the MBC drama When the Phone Rings, starring Yoo Yeon Seok and Chae Soo Bin, fans were bracing themselves for a potential drama slump. However, SBS' new K-drama, Love Scout, has sent the internet into a frenzy, proving to be a fresh obsession for K-drama enthusiasts.
Starring Han Ji Min and Lee Jun Hyuk, Love Scout is absolutely on fire, with its viewership ratings more than doubling since its premiere just a week ago. The third episode, which aired on January 10, reached an impressive average nationwide rating of 10.5 percent, according to Nielsen Korea, taking the top spot in its time slot across all channels. The drama also dominated its time slot among the key demographic of viewers aged 20 to 49, earning an average rating of 2.5 percent.
The K-drama community is abuzz with excitement as Love Scout continues to win over viewers with its captivating storyline and lovable characters. Fans have been flocking to X (formerly Twitter) to share their thoughts on the first four episodes, and everyone is obsessed.?
A user took to X to gush over a scene where the leads share a charming moment playing basketball together, writing, "Middle-aged romance hits different."
Another viewer highlighted how the drama is bringing back the warm, fuzzy feelings they've been missing from K-dramas and added, "It is actually giving me that feeling I missed from K-dramas: the slow, healing, comforting vibes."
A third user added, "Love Scout hit double-digit ratings in the third episode itself." Oh, the people yearn for middle-aged romance."
Another user raved about the opposites-attract dynamic between the leads, gushing about how the protagonist's short temper is hilariously contrasted with the male lead's calm and composed nature.
One viewer added how the slow-burning OST (original soundtrack) is perfectly complemented by the stunning visuals and the leads' sizzling chemistry. "Real cinema is making a comeback, I fear," the viewer added.?
Love Scout follows Kang Ji Yun, a formidable and ambitious CEO of a headhunting company, Peoplez. With her sharp instincts and unwavering dedication, Ji Yun has risen to the top of her field, standing tall in the cutthroat industry.
Despite her impressive professional accomplishments, Kang Ji Yun's personal life is a tangled mess. However, her new secretary, Yu Eun Ho, seems to have it all figured out for her. Played by Lee Jun Hyuk, Yu Eun Ho is a devoted single father with a passion for precision and planning.
Despite her initial reservations about him, Eun Ho's meticulous nature starts to rub off on Ji Yun, hinting at a slow-burn workplace romance.?
As Eun Ho's attention to detail and calm demeanour continue to influence Ji Yun, she begins to see him in a different light.But as their working relationship evolves, it remains to be seen how thWill Ji Yun's changing perceptions of Eun Ho disrupt the balance of their workplace, or will they be able to navigate their feelings without compromising their responsibilities? Only time will reveal the outcome of this blossoming connection.
Love Scout premieres every Friday and Saturday. Fans can watch the drama on Viki. It's also available for streaming on Netflix in select regions.?
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