Already the center of attention at Louis Vuitton's FW25 show, BTS rapper J-Hope thrilled fans after a teaser of his latest song, LV Bag was played during the?runway. The track, a collaboration with Don Toliver and produced by Pharrell Williams, debuted during the Paris event on Tuesday, January 21.
As the song played in the background, Pharrell and his frequent collaborator Nigo took to the stage to greet J-Hope and other notable front-row attendees, including Travis Scott and Bradley Cooper, adding an extra layer of star power to the event.
The K-pop star had hinted at upcoming music earlier this year in his Beginning of a New Dream YouTube video. The cryptic caption "2025. 03." suggested that a new release is on the horizon for March.
With this teaser out, it will mark J-Hope's first track since completing his mandatory military service in October 2024. It will also follow his six-track EP, Hope On the Street Vol. 1, released in March 2024, which featured collaborations with BTS' Jungkook (I Wonder), Benny Blanco and Nile Rodgers (Lock/Unlock), and Le Sserafim's Huh Yunjin (I Don¡¯t Know).
Fans watching the show via Louis Vuitton's YouTube livestream were left stunned when the brand confirmed the song's exclusive debut. The unexpected reveal added to the BTS fandom's amazement at how seamlessly members continue to drop surprises.?
ARMY took to X (formerly known as Twitter) to express their excitement to the new song and also trend tags namely "#jhopexLouisVuitton," "#jhope_LVbag_IsComing" and more.
For the fashion event, J-Hope wore a chic ensemble featuring a black t-shirt, baggy jeans, and a jacket, accessorised with a statement bag and an adorable hat.?
In a promotional video shared on Louis Vuitton's Instagram, J-Hope expressed his excitement, saying, "I am so excited to be in Paris and looking forward to today¡¯s show."?
For those who do not know, J-Hope was named as Louis Vuitton brand ambassador in 2023. In its announcement, the luxury house praised him as "beloved by fans across the world for his upbeat energy, precise choreography, and creative musical direction. With a positive on-and-off-stage presence, J-Hope continues to push artistic boundaries and inspire international audiences."
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