Coldplay's India tour becomes a marketing playground for brands like Blinkit, Tinder, and more; check here

The most awaited concert of the year, Coldplay's India tour has sparked unforgettable moments from Mumbai. Mumbai’s DY Patil Stadium on January 18. With stops in Mumbai and Ahmedabad, the journey of Coldplay's India tour wasn't just for the music lovers who showed up in droves; the concert was a golden ticket for the brands and advertisers as well.?

The marketers also made their mark by redefining their brands on how to capture the attention of the buyers. The Coldplay tickets ranged from ? 5,000 to ? 40,000, which turned the concert into an economic and cultural spectacle.?

As the concert was about to begin, within no time the brands jumped onto the bandwagon intending to emotionally connect with the fans. The energetic marketing with intelligence and creativity added a vibrant taste to the magic of?Coldplay.

A look at how brands from Blinkit to Jeevansathi.com took their marketing strategy to the next level?

Blinkit:?With a cheeky message, Blinkit lit up the billboard game to an extensive level, by picking up lines like "You are 20 minutes away from the magic." A yellow billboard, carrying a message that "Mumbai,?it's all Yellow!" and more.?

Disney+ Hotstar:?For the Ahmedabad stop, which is going to take place on January 26, Disney+ Hotstar partnered with Coldplay to live-stream the concert. They also ensured fans across the country that the fans could now experience the magic of Coldplay virtually, sitting at home.

Naukri.com:?The job search engine platform also jumped onto the bandwagon with a quirky line encouraging the employees to take sick leaves to attend the concert. The line they used read, "We know you have a cold; enjoy your sick leaves. Many believe that this is a witty line that may resonate with fans using 'illness' as an excuse to attend the show.?

Tinder:?Tinder is known for its playful tone with the billboards; hence they used a quirky line mentioning, 'No one's shoulder to sit on at the concert? Should've tried Tinder."

Jeevansathi.com:?The online matchmaking platform arranged VIP seats for the singles at the Coldplay concert, with humorous messages like, "If you're sitting here, it means you have no?'Fix You.'

Oreo:?The biscuit brand Oreo tried to captivate Gen Z and the millennials by launching a yellow Pikachu-themed pack, synced with billboards mentioning Coldplay's?Yellow?song.?

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