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Groom Pulls Surprising 'Varmala¡¯ Stunt For Bride Who Works At Amazon, Internet Divided

Marketing through brand integration in movies and TV shows is old news, but could this be the first instance of brand integration we¡¯ve seen at an Indian wedding?
Basit Aijaz Updated on Aug 03, 2022, 14:53 IST

As far as stunts on a wedding day are concerned, this one definitely takes the cake. A groom in Hyderabad surprised his bride with a unique stunt during varmala.?

When Krishna Varshney, Google ads manager at Regalix,? married Faguni Khanna, who works at Amazon, guests witnessed a wedding-day skit like no other.?

Groom pulls 'varmala' stunt for bride?

While everything was going to plan, the groom pretended to have lost the 'varmala' just before the ceremony. So, what did he do? Well, he did what no one expected -? 'ordering' another varmala through Amazon. That's a stunt done right, with a touch of marketing genius.?

LinkedIn/Krishna Varshney

"I gave a surprise to my Amazonian wife Faguni Khanna by creating an act of Varmala getting lost, and then I ordered it from Amazon," wrote Krishna Varshney on LinkedIn while sharing a photo from the nuptials.?

¡°Just doing a brand Integration with love for my love,¡± added Varshney in his LinkedIn post.

The post has so far garnered over 6,000 reactions. People were left divided over the stunt.?

"Quite cool and interesting gesture, Krishna Varshney! Hope your wife, Faguni Khanna and Amazon both liked the idea- it sometimes just takes one little extra thought to make your special ones feel special! All the best for the new phase both of you!" a user said.?

¡°Sad reality of people on wedding day people do such marketing. Working on Amazon, Google is like such a big achievement, I don¡¯t think so.¡± another user commented.?

"What is happening nowadays after pandemic.?Marriages and rituals have become a joke," a third user said.?

"This is so cool," another added.?

Bride slaps groom during varmala ceremony?

In April,?a bride?slapped?the groom, not once but twice during the jaimala ceremony.?

The incident took place in Uttar Pradesh's Hamirpur district during the garland ceremony which is a prominent tradition of a Hindu wedding.?

A varmala or the jaimala is indispensable to a Hindu wedding ceremony. Both the bride and the groom make each other wear a garland made of fresh flowers on the day of their wedding. Jaimala is also the first ritual that the bride and the groom perform during their wedding ceremony.

In the video, one can clearly see exactly when the bride decided to double-slap the groom.?According to the groom's family, the?bride slapped him?because she did not like the man, and did not want to marry him.??

As soon as the groom moved toward the bride for the jaimala ceremony, she places two tight slaps across his face, as shown in the viral video.?

Unaware of the actual situation on stage, guests in the background can be heard singing congratulatory songs and applauding. Right that moment, the dressed-up bride stormed off the stage leaving the groom and family members in complete shock.?

For more trending stories, follow us on?Telegram.? ? ? ? ??

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