International Women's Day 2024: Swiggy And boAt Oppose Songs Objectifying Women Through Food
In a bold move marking International Women's Day 2024, two prominent Indian companies, Swiggy and boAt, have joined forces to challenge the rampant objectification of women in popular culture.?
Taking a stand against the normalization of derogatory lyrics and representations, the companies have pledged to promote gender-sensitive content and reject songs that perpetuate harmful stereotypes.?
Swiggy, a leading food delivery platform, and boAt, a prominent audio equipment brand, aim to use their influence to drive meaningful change in societal attitudes toward women.?
This collaboration underscores the growing recognition of the need to foster inclusivity and respect in all daily life, particularly in the media and entertainment industry.?
By leveraging their platforms, Swiggy and boAt are not only advocating for gender equality but also encouraging other businesses to prioritize social responsibility and contribute to creating a more equitable world for all.?
What Did Swiggy & boAt Do On International Women's Day?
In a progressive and socially aware gesture to commemorate International Women's Day 2024, Swiggy and boAt have joined forces to release an original Instagram post on March 7.?
This post targets songs that liken women to food items, a practice that leads to their objectification.
The caption of the post, "Some things belong on the menu, not in your playlist. Let's #RightTheSong," aims to confront and correct the trend of comparing women to food items in Bollywood songs.?
Each artwork showcases a song's lyrics segment that draws parallels between a woman and a food item.?
Beneath this, attention is drawn to two images: one displaying the mentioned food item on the left, and the other portraying an emoji of a woman wearing headphones with the accompanying text, "She is not," emphasizing that women should not be diminished to mere objects in any circumstance.
Where Can You Check Out The Post?
You can check out the post on Instagram posted by Swiggy and boAt.
How Did The Internet React?
The post has resonated deeply with social media users, evident from its thousands of likes.?
The comments section is brimming with reactions, with many expressing their support for the underlying message conveyed by the creative content.?
What do you think about it? Do let us know in the comments.
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