"The HARDEST Music Video I Have EVER SEEN!" a fan wrote online, and like them maybe you're one of the lucky ones too if all your feeds were recently blessed with visuals of artist Hanumankind's viral hit 'Big Dawgs.' With crazy beats and sweat-inducing visuals that break the fourth wall again and again, 'Big Dawgs' is an absolute masterpiece shot entirely inside the motordrome "Well of Death" or "maut ka kuan." The viral hit catapulted Humankind or HMK onto the global music scene and it seems no one can get enough of the artist and his craft. Read on to know more about the internet's latest obsession.
Sooraj Cherukat was born in Kerala before his family and he settled in Houston, Texas, in the U.S. where he spent most of his childhood. Fate had a different plan for him, one that would draw him away from what his parents favoured: college, job, family.?He moved back to India in 2012, graduated from college and landed a job at Goldman Sachs all the while cradling a growing passion for music. This was also the time his avatar Hanumankind was born.?
Having constantly moved around as a child, life handed him a cultural concoction that would greatly influence his taste in music and his journey ahead.According to Rolling Stone, Cherukat is living in Bengaluru and is signed to Def Jam India.?
His latest single 'Big Dawgs' has 17 million views on YouTube alone. Rolling Stone reports the song has amassed a whopping 11.5 million streams on Spotify and has been at top spot on the Viral Songs Global chart since July 26. Perhaps the reason for this wasn't just breaking the fourth wall but calling out circumstance, life and the people in it. It's no surprise then that Hanumakind could offer something to every kind of fan, those within and outside India.
Those who get it, get it. 'Big Dawgs' is a heady mix of traditional Indian sound and contemporary hip-hop beats, giving away the artist's Southern Indian heritage and an American upbringing.?
"Look, we knew the song was going to do well, but we did not know it was going to be like this. That has been surprising for sure,¡± Cherukat told?Rolling Stone acknowledging the overwhelming response to his track. "I knew the video would have an impact though because we literally put our lives on the line."
"If you look at the YouTube comments, they¡¯re one of the most wholesome things I¡¯ve ever seen,¡± he shared. ¡°Everyone from everywhere came together, and it¡¯s an outpouring of love, man. I am in awe of that, and I¡¯m glad that is the kind of impact we are able to have here.¡±?
Hanumankind's latest offering is like a hook in the brain that refuses to come out. It's a wake-up call that was much needed especially now that our senses seem dulled by the mundane. Dizzying visuals, constant breaking of the fourth wall, the artist's back to the camera, and hard-hitting, almost abrasive lyrics have the same effect the scene from Fight Club had when Tyler pours lye on Jack's hand and watches his face as the chemical burn slowly takes place. If there was ever an anthem we needed in 2024, it's this.
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