Something¡¯s brewing in the world of Justin Bieber, and it¡¯s not just another chart-topping hit. The pop sensation has sent the internet into a frenzy after going on a jaw-dropping unfollowing spree on Instagram, targeting some of his closest allies. From Scooter Braun to longtime collaborators and friends, Bieber¡¯s social media purge has sparked a tidal wave of curiosity¡ªand drama.
First up in the firing line is none other than Scooter Braun. Yes, that Scooter Braun¡ªthe music mogul who discovered Bieber on YouTube in 2008 and helped launch his career. While Braun has always been a polarizing figure in the industry (cue Taylor Swift¡¯s re-recording saga), his bond with Bieber seemed unshakable¡ªuntil now.
Rumors of tension between the duo have been swirling for months, with reports suggesting that Bieber has been keen on parting ways with Braun since 2023. Although contractual obligations seem to keep their professional ties intact, Bieber has clearly opted to cut the personal cord. And guess what? Hailey Bieber has unfollowed Braun too. Coincidence? We think not.
Next on Bieber¡¯s chopping block is Allison Kaye, the President of Scooter Braun¡¯s SB Projects. Kaye was instrumental in managing Bieber during his My World era, guiding his rise to superstardom. However, it seems even her years of dedication couldn¡¯t secure her a spot on Bieber¡¯s exclusive following list.
This unfollowing move leaves fans wondering: Is Justin stepping away from everyone linked to Braun, or is something deeper at play?
Ryan Good¡¯s exit from Bieber¡¯s Instagram following list stings a little extra. Not only was Good the singer¡¯s road manager, but he was also a key figure in Bieber¡¯s personal life, famously serving as his best man at his wedding to Hailey.
Their friendship seemed unshakeable, which makes this unfollowing all the more puzzling. Did something happen behind the scenes, or is this just part of Bieber¡¯s grand social media overhaul?
Jason ¡°Poo Bear¡± Boyd, the creative genius behind hits from Bieber¡¯s Journals and Purpose, is another name Bieber wiped from his Instagram list. Boyd has been credited with some of Bieber¡¯s biggest musical moments, making his removal a particularly shocking one.
Could this mean the end of their creative partnership, or is it just another casualty of Bieber¡¯s supposed ¡°new era¡±?
Even Kenny Hamilton, who has been by Bieber¡¯s side since his earliest days in the music industry, couldn¡¯t escape the purge. Hamilton, who worked as Bieber¡¯s road manager and close confidant, admitted he had no idea why Bieber unfollowed him.
¡°It came out of nowhere,¡± Hamilton reportedly shared, but added that he still supports Bieber and wishes him the best.
As fans scramble to connect the dots, one burning question remains: Why? Is Bieber turning the page on an old chapter of his life, or is this Instagram cleanse hinting at something bigger??From Scooter Braun to his closest collaborators, Justin Bieber¡¯s unfollowing spree is as dramatic as it is intriguing. Whatever¡¯s brewing behind the scenes, one thing is clear¡ªthis story is far from over.
Well, stay tuned Beliebers, because this saga might just take another unexpected turn!