Kim Soo Hyun is facing serious heat online after allegations resurfaced that he may have been romantically involved with actress Kim Sae Ron while she was still a minor. He¡¯s denied the claims, saying their relationship started only after she became an adult¡ªbut that hasn¡¯t stopped the backlash. Fans, brands, and now fellow celebrities are reacting, and every move is being watched closely by netizens.
As the scandal picked up steam, a few celebrities¡ªlike Im Si Wan and Ahn Bo Hyun¡ªquietly unfollowed Kim Soo Hyun on Instagram. At first, it looked like they were taking a stand. But then, netizens started noticing that they didn¡¯t just unfollow Kim Soo Hyun. They unfollowed everyone. While Ahn Bo Hyun's following list dropped to zero, Im Si Wan now only follows his agency on the app.??
An X user, @Flamme187, slammed the actors' writing, "Unfollowing him only = not siding with Kim Star. Unfollowing everyone = siding with Kim Star without the pressure of Instagram following."
One user agreed with the user, writing, "Exactly what I thought about people unfollowing everyone only to not show they're siding with him and getting more backlash; these people are unbelievable."
Another added, "I have bad news¡. When celebrities ¡°set their following to zero, they¡¯ve most likely just hidden their followers list. Making it only viewable to them."
"This action showed how many pedo supporters there are in the K industry; these vile men ¨C first Im Siwan, now this man," a third wrote.
Kim Soo Hyun is facing a major fallout in the brand world as the controversy surrounding his alleged past with Kim Sae Ron continues to spiral. Big names like Prada, Jeju Air, Dinto, Tous les Jours, and CUCKOO China have already pulled the plug on their partnerships with him.
Reports say more than 18 brands across fashion, beauty, finance, and retail are either dropping him or seriously rethinking their deals. Behind the scenes, the financial hit could be massive, with insiders estimating he might owe up to 20 billion KRW (about $13.8 million USD) in penalties for broken contracts.??
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