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OpenAI launches Sora Turbo, its text-to-video AI tool for public use¡ªwill it impact the creative industry?

OpenAI finally launched its much-awaited text-to-video AI tool, Sora Turbo, for public use. The AI tool was launched in February 2024 for just previewing purposes, but the entry of the latest video AI tool has raised concerns about its impact on the creative and video production industries. read more?
Sneha Kumari Updated on Dec 10, 2024, 12:53 IST

The wait is finally over! OpenAI on Monday released the latest version of its most anticipated Sora Turbo video generator for public use. However, the Sora AI entering a rapidly growing market of artificial intelligence tools has raised concerns about the potential disruption to creative industries.?

On Monday, the company behind ChatGPT announced that the latest version of Sora AI, Sora Turbo, promises significant speed enhancements and can generate high-definition videos lasting up to 22 seconds. It was launched in February 2024 for just previewing purposes, but now it is officially launched for people to use.?

What is Sora Turbo??

Sora Turbo is the latest and fastest version of Sora AI, created by Sam Altman from San Francisco. Altman is also the creator of ChatGPT.?

In February 2024, the Sora AI version was previewed. It is a company that made text-to-video artificial intelligence (AI) models possible. Following this, OpenAI developed new interfaces to make it easier for users to prompt Sora Turbo with text, images, and videos. With Sora Turbo, people can now generate videos up to 1080p resolution, with a maximum duration of 20 seconds.?

Sora Turbo: Where will this cutting-edge AI tool be available??

The latest and fastest innovation, the Sora Turbo service, will be available to ChatGPT Plus and Pro subscribers. However, the technology has not been rolled out across the world; it is limited geographically.?

Sora Turbo is currently unavailable in European countries, the United Kingdom, and Switzerland, but it is being deployed across regions that already have ChatGPT. This has raised concerns among the creative industry: Is this going to be destructive??

Some Reddit users expressed their concerns; one user noted, ¡°Y¡¯all think AI will replace video editors in the near future?¡±?

Y¡¯all think Ai will replace video editors in the near future?
byu/StillManufacturer580 inVideoEditing

Will Sora AI replace video editors? Exploring the future of video editing jobs?

A writer and serial entrepreneur, Bhavik Sarkhedi, in one of his LinkedIn posts in April 2024, noted that the adoption of Sora AI is expected to create new jobs focused on AI management and content curation, making sure that there is a smooth integration of AI capabilities into existing video production workflows.?

According to Bhavik, it is not likely that Sora AI is going to steal jobs from video editors or the creative industries. The impact of Sora AI on video content creation is basic.

Will ai take our video editing jobs?
byu/Exciting-Platypus280 inAfterEffects

It will rather help the video industry to make polished and professional-quality video production that is more easily accessible. However, Bhavik, in his post, also highlighted, ¡°This groundbreaking technology is expected to disrupt traditional video production models, reducing reliance on extensive human and technical resources and democratising access to high-quality video content.¡±

What do you think? Will it take over the video production industry? Let us know in the comment section below.

Also Read:?ChatGPT faces a strange bug that prevents it from using the name ¡®David Mayer¡¯; know how this is affecting users

To stay updated on the stories that are going viral follow?Indiatimes Trending.?

Sneha Kumari

Sneha is a dedicated writer with a passion for storytelling that enthrals and inspires the readers. With a background in Health and Wellness, she brings a unique perspective to every narrative. As a journalist, she aims to find solutions with authenticity and credibility.

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