The "Worldwide Handsome" (WWH) star, Kim Seokjin of global sensation BTS, has been busy with numerous activities since his discharge from military service. From serving as South Korea's torchbearer at the 2024 Paris Olympics to releasing his solo album "HAPPY" and even creating his own version of the variety show "RUN BTS" — aptly titled "RUN JIN" — the eldest member of the group has been unstoppable.
Along the way, he has also landed a string of brand deals, whether it's luxury or everyday comfort, his partnerships showcase his wide-reaching appeal and undeniable star power. Let's dive into the impressive list of brands the singer proudly represents.?
On November 9, 2022, South Korean food giant Ottogi had officially announced Jin as the brand ambassador for their iconic ramen line, Jin Ramyun. The partnership was a natural fit — not only does the brand share Jin's name, but Jin Ramyun went on to become one of the most popular and recognizable ramen brands in South Korea and around the world.?
Building on the success of this collaboration, Ottogi recently named Jin the new global model for Ottogi Jin Ramen, aiming to expand the brand’s international presence. As part of this global push, the products will now feature exclusive stickers with Jin's photos, his handwriting, and even his beloved character, Wootteo.?
On August 8, 2024, Italian luxury fashion house Gucci unveiled BTS Jin as their latest global brand ambassador. The announcement came via a joint Instagram post, featuring striking photos of Jin wearing pieces from Gucci's Spring/Summer 2025 menswear collection. On February 25, 2025, Jin went to Milan to attend the Gucci Fall/Winter 2025 fashion show looking dapper.?
On July 8, 2024, renowned Parisian luxury jewelry brand FRED announced Jin as their first-ever global brand ambassador. With Jin's immense global influence and star power, the brand aims to strengthen its presence and expand its reach worldwide.
On September 24, 2024, South Korean cosmetics brand LANEIGE teased their first-ever male global ambassador with a mysterious image of a man's back. It didn't take long for ARMY to recognize Jin, confirming him as the new face of the brand. For his LANEIGE debut, Jin stared in a campaign promoting their bestselling Cream Skin 2-in-1 toner and moisturizer. His appointment as LANEIGE's global ambassador sparked a surge in sales, highlighting his powerful influence in the beauty industry.
Jin also teamed up with the popular sportswear brand Alo, and on September 24, 2024, he posted two photos on Instagram, looking effortlessly stylish in Alo's relaxed, sporty outfits. The post instantly sparked excitement among fans, who enthusiastically embraced Jin’s latest collaboration with the renowned athleisure brand.?
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