Apple is out with its latest iPhone 13 series with a grand launch event.?Tech enthusiasts and gadget lovers get to see the latest from the Cupertino-based tech giant's stable, which often sets the benchmark in terms of technology and software updates.
The launch of the ambitious smartphone happened on Tuesday in a virtual event with CEO Tim Cook presenting the gadget to the audience.
However, for the Indian Apple fans, the new series was not all that got caught their attention. The launch video had a very Indian-inspired twist to it.?
The iPhone 13 launch video from Apple uses a 'Dum Maaro Dum'-inspired tune to describe the features of its newest phone. The music played during the Apple event 2021 too, when the company's CEO Tim Cook arrived to present the product line-up at the auditorium in Apple's headquarters.
The iconic tune has been included at the very beginning of the promotional video as a part of the 'Work All Day' song by artist Footsie.?
This created quite a frenzy among Twitter users who couldn't stop talking about it.?
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Dum Maaro Dum was a popular song released in the year 1971 from the film Hare Krishna Hare Ram starring Zeenat Aman and Dev Anand in lead roles. The song was sung by Asha Bhosle and composed by RD Burman.?
It later had a remixed version too that starred Deepika Padukone.? ?