Bombay Shaving Co's Newspaper Advertisement Supporting Prachi Nigam Backfires, Deemed Inappropriate

Prachi Nigam's exceptional result in Uttar Pradesh's Class 10 board exams, with a staggering 98.5 percent, drew widespread notice. Rather than being celebrated, she became the target of trolls who mocked her for her facial hair.?

This tragic incident highlighted another element of our society's worldview, in which attractiveness frequently overshadows true accomplishments, as evidenced by considerable social media conversation about Nigam's looks rather than her academic excellence.?

Bombae of Bombay Shaving Company uses Prachi Nigam for an ad

Prachi Nigam trolled for facial hair after topping UP board in class 12 | Image: X

Now, unexpectedly, a company has decided to join the conversation, not to insult the adolescent, but to offer solidarity while quietly advertising their own product. This decision stunned many, prompting online users to condemn the brand for abusing such a delicate matter.

It all started when 'X' user Gabbar Singh posted a photo of Bombay Shaving Company's newspaper ad promoting their women's face razor, Bombae.

What did the ad feature?

The ad used the topper Prachi Nigam's name, stating, “Dear Prachi, they are trolling your hair today, they’ll applaud your A.I.R. tomorrow.”?But it did not end there. However, there was more to it. The note beneath urged her to resist bullying and use their razor.?

In their own words, “We hope you never get bullied into using your razor.”?

This covert marketing strategy provoked controversy about whether the business was taking advantage of the circumstance.

How did people on the internet react??

Criticism rapidly followed, with the OP stating, "The kid would like this episode to end as soon as possible." But no! A brand wants to use her name again. Without her permission. Sell their own razors. "Very poor taste!" Another person stated, "Marketing is as cold a business as selling caskets."

The third person said, "That's the world we live in." faux outrage and faux sympathy. For people it's for likes, for brands it's for business," while the fourth joined, "Seriously disgraceful." Check the post here.

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