Fevicol is probably the most popular adhesive brand in the country, and is known for its witty and quirky television commercials. Now, the brand has proven its creative approach on social media too.?
Industrialist Harsh Goenka recently asked his followers whether they would prefer the bond of Fevicol or alcohol, and the adhesive brand had an interesting response to the question.? ?
It said that the choice depended on whether people want to bond for an evening or for life.¡° Just a question: What's better for bonding - Fevicol or alcohol?¡± asked Mr Goenka, the Chairman of RPG Enterprises.?
While his followers responded with their preferred choice, Fevicol's response was the best - "Depends on whether you want to bond for an evening or for life.¡±
Here's Mr Goenka's post and the response by Fevicol:?
The post has received more than 21,000 likes. Netizens took to the comments section to praise Fevicol for its sense of ¡°humour¡±.
Fevicol's ad campaigns have entertained us for years now, which makes the brand's appeal even more attractive.?
An ad released in 2019, focussed on the brand's 60-year-journey through a well-stuck sofa that served several generations of a family, despite suffering from extreme weather and a long life.
Another featured the Cristiano Ronaldo controversy when the footballer set aside two bottles of Coca-Cola and instead picked up a bottle of water during a press conference. Fevicol's take showed two bottles of its adhesive photoshopped onto the press conference table. It stated, ¡°Na bottle hategi, na valuation ghategi (neither will the bottle move, nor will the valuation drop).¡±?
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