Johnnie Walker releases world's lightest whisky bottle weighing 'roughly the same as an iPhone'
Johnnie Walker recently unveiled the Johnnie Walker Blue Label Ultra, reportedly the world's lightest whisky glass bottle. The lower-carbon bottles are seemingly the company's way of throwing the focus back on cutting emissions without compromising on luxury and redefining the luxury spirits market in the process. The limited-edition?Johnnie Walker Blue Label Ultra whisky comes in a bottle that reportedly took five years to create and is a clear step away from the company's usual square bottle shape.
Johnnie Walker reveals 'world's lightest whisky bottle' and it weighs almost 'the same as an iPhone'
The Johnnie Walker Blue Label Ultra whisky comes in a bottle that is reportedly 80 per cent lighter than their regular offering. The teardrop-shaped 70-centilitre glass weighs 180 grams and is much lighter than the 850-gram Johnnie Walker Blue Label bottle presently available in the market. One look at the bottle and it's evident it's a major step away from the company's usual square-shaped bottles.
The whisky is limited-edition and the bottle itself took five years to create.?According to Forbes, Jeremy Lindley said the new bottle weighs ¡°roughly the same as an iPhone.¡± Lindley is the global design director at the parent company of Johnnie Walker, Diageo.
According to The Spirits Business, there will only be 888 bottles of this limited-edition whisky available worldwide.
Who designed the bottle?
The final product was the brainchild of ?i?ecam, a Turkish glassmaking company reportedly in the top five in the world. The idea behind the lightweight, limited-edition Johnnie Walker Blue Label Ultra whisky bottle was to?understand the potential impact on production emissions.?
A WIRED report says that parent company Diageo wanted to understand the impact it would have on carbon savings, stating that at least half a gram of carbon is saved upon reducing a gram of glass. On its own, it might not seem like much, but on an annual production scale the numbers intensify and the final impact automatically appears significant.
As per reports, the global whisky market is projected to grow to $101.10 billion by 2031, a major leap forward from $62 billion in 2022.Meanwhile, the Indian whisky market could grow to $28.97 billion by 2030.
Meanwhile, India's award-winning single malt whisky, Indri was named the fastest-growing single malt whisky in the world earlier this year in April. Not only that, in 2023, Indri Whisky earned the title of Best in Show, Double Gold at the Whiskies of the World Awards. Not surprisingly, the company saw 500 per cent growth in business in a short span of time.
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Lead image credit:?Johnnie Walker via Forbes
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