Shaadi.com's Anupam Mittal teases Zepto's 22-year-old founder Aadit Palicha with 'vadhu chahiye?' after viral campaign

Shaadi.com and Zepto recently grabbed headlines with their clever billboard collaboration featuring the witty taglines ‘Manyavar chahiye’ and ‘var chahiye.’ The playful exchange caught plenty of attention on the streets, but it didn’t stop there. Shaadi.com’s founder, Anupam Mittal, took the banter online, engaging in a light-hearted back-and-forth with Zepto’s lesser-known co-founder on LinkedIn, adding a personal touch to the viral campaign.

Shaadi.com founder Anupam Mittal playfully tagged Zepto’s 22-year-old co-founder Aadit Palicha on LinkedIn, teasing him with the question: "Vadhu chahiye?" (Want a bride?).?

Palicha, replied that he was "married to his company."

Mittal, not missing a beat, jokingly asked him why he was "inviting trouble," to which Palicha suggested they move the conversation offline since his mom was on LinkedIn.

The playful exchange was sparked by a collaborative ad campaign.?

Zepto’s ad, which also featured Manyavar’s wedding wear branding, read: "Manyavar chahiye?" (Want Manyavar?), promoting their quick delivery service for ethnic wear in 10 minutes.

Next to it, Shaadi.com’s creative made a witty response: "Var chahiye? Will take more than 10 minutes."

Who is Zepto founder Aadit Palicha?

While Shaadi.com founder Anupam Mittal often grabs the spotlight, his counterpart Aadit Palicha, the co-founder of Zepto, remains a relatively lesser-known figure.?

Credit: ET

Born in Mumbai, Palicha’s entrepreneurial journey began at just 17 years old.?

In 2021, alongside his co-founder Kaivalya Vohra, Palicha launched Zepto, a quick-commerce platform offering rapid delivery of groceries, fruits, vegetables, electronics, and more—within minutes.

Palicha and Vohra, both former Stanford University students, dropped out of college to pursue their vision of a ten-minute delivery startup, which has now grown into a $5 billion business.?

Palicha's impressive entrepreneurial journey earned him a spot on the Hurun India Rich List 2023, where he was named the second youngest entrepreneur, with a net worth of Rs 4,300 crore.

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