The internet now thinks Labubu dolls are possessed: Conspiracy theories around the demonic Pazuzu connection erupts

Labubu dolls, the mischievous rabbit-like toys created by Hong Kong artist Kasing Lung, were originally designed with Nordic folklore in mind—think cheeky forest elves, not full-blown demon spawn. But TikTok has flipped the script. What started as a niche collector trend has now spiralled into something... darker.

Labubu dolls | Credit: X

Labubu dolls went from cute collectibles to “cursed” controversy

Despite Lung clearly stating the dolls are inspired by Nordic elves, conspiracy-loving corners of TikTok have labelled Labubu as cursed, evil, and even dangerous. Religious creators argue that any folklore not rooted in Christianity is pagan, and therefore, demonic. And just like that, a toy became public enemy number one in some Christian circles.

Where can you get the viral creepy Labubu doll in India? } Credit: X/notgursimar

TikTok’s demonic panic: Nordic folklore or satanic gateway?

This fire was first sparked in late 2024 when an exorcist appeared on a podcast, warning that Christians should not own Labubu dolls if they represent “demonic spirits.” That was enough for panic to ignite, and by mid-2025, influencers like @tailahofficial were warning followers to avoid the toys entirely.

The video amassed over 480,000 views and set the tone for dozens of others, where creators insisted Labubu’s “spiritual vibes” were off. Apparently, elves are now out and demons are in, at least in the conspiracy-verse.

Where can you get the viral creepy Labubu doll in India? } Credit: X/pampurins

The Pazuzu plot twist that sent internet spiralling

Then came the wildest plot twist: a now-deleted TikTok by user Nocorious showing Labubu next to an AI-generated image of the Mesopotamian demon Pazuzu. She hinted at a spiritual link, as if Labubu was a modern-day Pazuzu in disguise.

However, anyone with Google access quickly clocked that the AI-generated image barely resembled the historical Pazuzu and looked suspiciously tailored to the narrative. Netizens were not having it, one X user went viral for calling the entire video “religious psychosis.” Brutal.

Where can you get the viral creepy Labubu doll in India? | Credit: Instagram/lalalalisa_m

How the internet is reacting?

While the panic rages on, Gen Z is doing what it does best, turning the hysteria into meme gold. One TikToker posted a hilarious video of her younger sister taking her Labubu to church for a blessing, just to be safe.

Others are pushing back hard, calling the panic overblown and unnecessary. Still, Labubu now lives rent-free in the middle of a culture war between spiritual paranoia and internet absurdity. From toys to demons to church visits, this rabbit hole just keeps getting deeper.