After firing top executives including ex-CEO Parag Agrawal, conducting mass layoffs affecting around 3,700 employees, then firing 4,400 contractual workers, facing mass resignations and office shutdown, Elon Musk is considering further layoffs among the remaining Twitter employees.
Starting as soon as today, Musk is this time targeting layoffs in sales and partnership side of the business, according to people familiar with the matter, as per a Bloomberg report.
Last week, Twitter CEO Elon Musk offered Twitter employees an ultimatum: either stay on and work long hours in a more ¡°hardcore¡± version of Twitter or leave with severance pay. More employees in technical roles reportedly opted to leave than expected, compared to those in sales, partnerships and similar roles.
Last Friday, Elon Musk asked leaders in those organisations to agree to fire more employees. Robin Wheeler, who ran marketing and sales, refused to do so, the people said. So did Maggie Suniewick, who ran partnerships. Both of them lost their jobs as a result.
Wheeler earlier this month had reportedly decided to resign from Twitter, but was convinced to stay, people familiar with the matter said. She has helped Elon Musk communicate with advertisers who are wary of Twitter¡¯s changing policies and vision.?
Also, the same day,?in a pair of widely distributed emails sent on Friday, Musk called for ¡°anyone who actually writes software¡± to report to Twitter¡¯s headquarters by Friday afternoon. First, though, he asked them to send him a high-level report of the best code they have worked on in the last six months.?After the initial call for engineers to come into the office, he also sent a follow-up encouraging people to fly to San Francisco to present in person, as per CNBC.
Several major brands, including?General Motors, Volkswagen,?Pfizer?and?General Mills?have already said they are pausing spending on Twitter, whereas?Balenciaga has quit Twitter?after deleting its account recently. Also, former US President Donald Trump recently denied coming back to Twitter despite Musk reinstating his account.
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Amid the mass resignations and office shutdown in recent days, Elon Musk has continued to defend his decisions and believe in Twitter's future. Musk has been optimistic and actively tweeting amidst the chaos, through his Twitter account which has a massive following of over 117 million people.?
As recently as yesterday, he tweeted "Twitter is ALIVE."
Musk also tweeted that only the best people are staying at Twitter so, he is not super worried.
?He had also tweeted about a 'code review' meeting at the Twitter headquarters recently.
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