Inside Bollywood star Akshay Kumar's business empire: A look at the startups and brands he's invested in
Akshay Kumar has conquered every genre as an actor—from comedy and drama to socially conscious stories. According to Forbes, he earns an impressive Rs 486 crores annually, making him one of the highest-paid actors. But Kumar's talents extend beyond the silver screen; he's also a savvy investor with a diverse portfolio of business ventures. As he celebrates his 57th birthday, let's explore his impressive array of investments and businesses.
Akshay Kumar's investments: A glimpse into his entrepreneurial spirit
From fashion and organic solutions to technology, Kumar's investments span a diverse range of industries.
Fashion and Lifestyle Fund
Akshay Kumar has made a notable investment in the Fashion Entrepreneur Fund (FEF), a platform dedicated to nurturing early-stage fashion startups with both funding and mentorship.?
The fund, which is being launched with a $3 million corpus, has not disclosed the exact amount of Kumar's contribution, but his involvement is sure to make waves in the fashion industry.
Two Brothers Organic Farm (TBOF)
In April 2023, Akshay Kumar invested ?15 million (Rs 165.2 crore) in an agritech startup dedicated to organic farming solutions.?
This substantial investment underscores his commitment to sustainable agriculture and aims to boost the availability of organic produce, highlighting Kumar’s dedication to advancing eco-friendly farming practices.
Good Glamm Group
In March 2023, Akshay Kumar made a strategic move into the beauty sector by partnering with Good Glamm Group.?
This investment focuses on expanding the group's offerings to include men’s grooming products, capitalising on the booming male personal care market.?
Kumar, known for his commitment to holistic wellness, aims to bring his experience in fitness and wellness to this new product line.?
"I have always believed in holistic wellness and fitness all my life and that is the experience I want to bring to people - be it the ingredients, the regimens and the philosophies - to create this product line," the ET quoted Kumar as saying.
GOQii
In June 2019, Akshay Kumar invested in wearable tech company GOQii during its Series C funding round, though the exact amount remains undisclosed.?
Known for its innovative fitness tracking devices, GOQii aims to use the funding to boost product development and expand its market presence.?
This investment aligns with Kumar’s passion for promoting healthier lifestyles through advanced technology, further cementing his role as a champion of fitness and wellness.
Social Swag
Social Swag, the creator-commerce platform co-founded by Akshay Kumar and Rana Daggubati, secured $7 million in funding in 2022.?
The platform bridges the gap between influencers and brands, facilitating collaborative marketing to boost brand visibility.?
The fresh funds were directed towards expanding the platform’s features and scaling its operations, positioning Social Swag as a key player in the influencer marketing space.
Force IX
Akshay Kumar launched his own fashion brand, Force IX, in collaboration with Manish Mandana, who previously worked with Salman Khan on the Being Human brand.?
While Kumar hasn't disclosed the investment details, he emphasised that the brand reflects his personal style and is heavily inspired by the Indian armed forces, with each piece designed by him.
Kumar's approach to business ventures is rooted in personal connection. As he once stated, "My personal belief is that it doesn't make sense to invest in a start-up or any business for that matter where I don’t have a personal connect. I wouldn't want to invest in a business just to be a shareholder and not be a part of it."
