Meet Bunty Sajdeh, The Man Behind Virat Kohli's Multimillion-Dollar Empire
Bunty Sajdeh is a well-known talent manager in India, working with sports stars like Virat Kohli and many Bollywood celebrities. Despite humble beginnings, he founded Cornerstone, a successful talent management agency.?
Through strategic partnerships and family connections, he's helped his clients secure major brand deals, contributing to their success and financial prosperity. Sajdeh's impact on the entertainment industry is significant, making him a prominent figure in talent management in India.
In this article let's explore the remarkable journey of Bunty Sajdeh, the man who not only managed the career of cricket star Virat Kohli for a decade but also orchestrated groundbreaking deals with iconic brands, propelling Kohli to the summit of commercial success.
The Rise of Bunty Sajdeh:
Born and raised in Mumbai, Bunty Sajdeh's path to success was anything but conventional. Hailing from humble beginnings, he pursued his education at Campion School and later ventured abroad to Bond University in Australia. After returning to Mumbai, Sajdeh continued his academic pursuits at HR College of Commerce and Economics.
From Percept Entertainment to Cornerstone:
Sajdeh's professional journey commenced at Percept Entertainment, where he honed his skills as a talent acquisition advisor. However, it was his transition to Globosport as the head of entertainment that marked a significant turning point in his career trajectory. Yet, it was Sajdeh's unwavering passion for sports that catalyzed his ascent in the talent management sphere.
The Birth of Cornerstone:
In 2008, Bunty Sajdeh laid the cornerstone of his eponymous agency, Cornerstone, initially focusing on sports management. However, it wasn't long before Cornerstone expanded its purview, delving into the lucrative realm of entertainment. A landmark collaboration with Dharma Productions birthed the Dharma Cornerstone Agency (DCA), solidifying Cornerstone's foothold in the entertainment industry.
Virat Kohli's Ascension to Brand Stardom:
Central to Bunty Sajdeh's narrative is his association with cricketing icon Virat Kohli. Serving as Kohli's manager for over a decade, Sajdeh along with his cousin sister Ritika Sajdeh (Wife of Rohit Sharma) played a pivotal role in sculpting Kohli's brand persona and securing lucrative endorsement deals with global giants such as Adidas, Puma, Tissot, Audi, and Pepsi. Notably, Kohli's landmark Rs 100-crore deal with Puma stands as a testament to Sajdeh's astute negotiation skills and industry acumen.?
Bunty Sajdeh helped keep Virat Kohli's reputation strong by getting him big deals with famous companies that made Kohli very rich. Virat Kohli's net worth is estimated to be around Rs 1,050 crores, mostly because of these deals and being famous in the media.
Managing More Than Just Cricket:
Beyond his collaboration with Kohli, Sajdeh's ambit extends to managing an illustrious roster of athletes, including Sania Mirza, Kuldeep Yadav, and PV Sindhu. Moreover, through Cornerstone's partnership with DCA, Sajdeh has facilitated the careers of top-tier actors like Vijay Deverakonda, Tiger Shroff, Sara Ali Khan, Janhvi Kapoor, and Ananya Panday, further cementing his status as a formidable force in the realm of talent management.
Bunty Sajdeh's journey epitomises the convergence of talent, perseverance, and foresight. From humble beginnings to orchestrating groundbreaking deals on the global stage, Sajdeh's indelible imprint on the worlds of sports and entertainment resonates far and wide. As he continues to chart new territories and redefine industry norms, Bunty Sajdeh stands as a beacon of inspiration for aspiring entrepreneurs and visionaries alike.
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