Rs 4 Lakhs per second: India vs Pakistan T20 World Cup clash set to fetch record ad revenue
India vs Pakistan, T20 World Cup Ads cost: India and Pakistan, arch-rivals on the cricket field, are poised to face off in the ICC Men’s T20 World Cup on Sunday, June 9. The match will take place at the Nassau County International Cricket Stadium in New York, a venue swiftly constructed in three months utilizing modular stands sourced from the Formula 1 Grand Prix arena in Las Vegas. This historic tournament marks the first time the event is being held in the United States, with matches scheduled across Caribbean nations as well.
India vs Pakistan T20 World Cup match
The upcoming match holds added significance, especially after Pakistan's unexpected loss to the US on Thursday. This defeat was a significant setback for Pakistan, considering the host nation's status as a newcomer to the World Cup and their current ranking at 18th globally, trailing behind Nepal and the UAE.
The upcoming India vs Pakistan T20 World Cup match on June 9th is set to be a windfall for advertisers, with estimates suggesting ad slots could fetch a staggering Rs 4 lakh (US$ 4,800) for a second. The India-Pakistan match in New York will begin on Sunday at 10.30 am local time, during which it will be 8 pm IST in India.
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India vs Pakistan: Premium rates for advertisers
The highly anticipated India vs Pakistan T20 World Cup clash scheduled for June 9th is poised to be a lucrative opportunity for advertisers. Advertising slots for the match could potentially reach prices as high as 4 million rupees ($48,000) for just 10 seconds, according to Santosh N., managing partner at D&P Advisory, a firm specializing in sports valuation services. He emphasized that the India-Pakistan match consistently demands a premium price for ad space.
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A 10-second advertisement slot during India's matches is expected to fetch approximately 2 million rupees on average, he further noted. In contrast, a Super Bowl advertisement costs around $6.5 million for 30 seconds, and roughly ?400,000 ($511,000) for a 30-second slot during the 2022 FIFA World Cup for UK advertising.
International corporations are investing heavily in advertising for the forthcoming cricket showdown between India and Pakistan, hosted in the United States, aiming to capitalize on the purchasing influence of the South Asian diaspora. During the Cricket World Cup held in India last year, a 10-second slot was estimated to cost 3 million rupees.
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Sponsors cashing in for India vs Pakistan
Major international companies like Emirates Group, Saudi Aramco, and Coca-Cola Co. are backing the month-long tournament as sponsors. The timing of the matches has been strategically arranged to coincide with peak viewership times in South Asian nations. For example, the India-Pakistan match is slated for 10:30 am in New York on Sunday, which corresponds to the evening hours in India.
During last year's Cricket World Cup in India, a 10-second advertising slot was priced at 3 million rupees. Chandrashekar Mantha, a partner at Deloitte India, notes that this higher cost compared to the T20 World Cup reflects the greater excitement surrounding cricket when the event is hosted in India. He also mentions that some advertising budgets may have already been allocated to the recently concluded Indian Premier League.
The International Cricket Council, the governing body, aims to garner broader global attention for the sport leading up to its inclusion in the 2028 Los Angeles Olympics. Cricket already enjoys a dedicated fan base in the US, thanks to a sizable diaspora from cricket-loving countries in South Asia. Additionally, Indians working in the tech industry have played a significant role in bolstering support for the sport.
Technology executives including Sundar Pichai (Alphabet), Satya Nadella (Microsoft), and Shantanu Narayen (Adobe) have shown interest in Major League Cricket, a T20 franchise league based in the US. Their involvement underscores the increasing recognition of cricket's potential in the American market.
India vs Pakistan Ticket Price T20 World Cup 2024
In a historic first, New York City is set to host the giant Asian rivals, India and Pakistan.
Ticket options cater to various budgets, from affordable to luxurious VIP experiences. The entry-level plan starts at a reasonable $175, although prices may have changed since then. Standard and premium seats are currently priced around $300 and $400, respectively.
Here's a breakdown of the pricing:
Standard Seating: The ICC has set the minimum price for standard seating at $300, which is approximately ?25,000.
Pavilion and Boundary Club Seats: These seats offer added luxury and range from $1,500 to $2,000.
Corner Club and Diamond Club: For those looking for the ultimate cricket experience, tickets can cost up to $2,750 and $10,000 (nearly ?8 lakh), respectively.
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