She's the Man! How Taylor Swift built her billion-dollar empire

The Eras Tour, which is running since March 2023 and will sum up in December 2024,?is a major source of Swift's income. The groundbreaking tour reached $1 billion in revenue faster than any other tour, with Swift's average gross per show standing at $17.5 million.?

Another prominent source for Swift's billion-dollar income is streaming on Spotify and YouTube. She is the second most-followed artist on Spotify with?120.3 million followers.??

Swift's?The Eras Tour?concert film became the highest-grossing concert film in North America, raking in an estimated $95 million to $97 million in ticket sales during its opening weekend.

Swift also has her own merchandise, including exclusive items tied to her songs and albums. Though considered as the only flaw of her record-breaking tour, the Eras merch racked up $ 200 million in sales last year.??

Swift has reportedly amassed nearly $600 million from royalties and touring. Impressive, isn't it??

Taylor Swift also boasts an impressive real estate portfolio. She owns multiple properties across the US and UK, including a stunning apartment in New York City and a beautiful beachfront mansion in Rhode Island.

Taylor is very selective about her sponsorship and only endorses brands she truly believes in. She has sponsorship deals with major brands, including Coca-Cola, Keds, and Apple.?

In addition to her inspiring music career, Taylor also has made some smart business investments in start-ups and stocks.