Selena Gomez, Hailey Bieber, and the rise of celebrity-driven beauty empires

Lifestyle Karen Noronha Image Credit: X

JLo Beauty The brand embodies Jennifer Lopez's timeless glow, delivering skincare products that focus on firming, radiance, and age-defying ingredients Image Credit: Instagram|jlobeauty

Fenty Beauty Rihanna transformed the beauty industry with its inclusive shade range, offering makeup, skincare, and fragrances for all skin tones Image Credit: Instagram|fentybeauty

Victoria Beckham Beauty This line blends luxury and clean beauty, with refined products reflecting Victoria Beckham's elegant and fashion-forward style Image Credit: Instagram|victoriabeckhambeauty

Rare Beauty Inspired by her album Rare , Selena Gomez created a brand that promotes self-expression, self-love, and mental health through inclusive, easy-to-use beauty products Image Credit: Instagram|rarebeauty

Kylie Cosmetics Kylie Jenner launched viral lip kits and then grew her brand into a trendsetter known for bold shades, sleek design, and influencer-driven appeal Image Credit: Instagram|kyliejenner

Rhode Skin Hailey Bieber's brand offers minimalist, clean skincare focused on hydration and barrier health for dewy, glowing skin with clean formulas Image Credit: Instagram|rhode

Haus Labs Founded by Lady Gaga, the brand celebrates individuality with clean, high-performance makeup that reflects her bold, creative, and inclusive vision Image Credit: Instagram|hauslabs

Selena Gomez, Hailey Bieber, and the rise of celebrity-driven beauty empires

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