Apsara OTT Release: Where to watch India¡¯s first vertical fantasy web series backed by Big Print Pictures
Big Print Pictures are all set to change the OTT game with their upcoming innovation that is India¡¯s first vertical web series. Titled Apsara, here¡¯s everything you need to know about the fantasy show.
Apsara OTT Release: India¡¯s first vertical fantasy web series is in the making and we are in for the thrill. Designed specifically for mobile screens, this new format aims to give audiences a fresh viewing experience. Unlike regular widescreen web series, Apsara is shot in a vertical format, making it more engaging for smartphone users. You can watch it streaming soon only on Aha Tamil.
The Apsara creators speak
According to Kavitha Jaubin, Senior VP of Content & Strategy at Aha Tamil, this move is meant to match how people consume content today¡ªon their phones, in short bursts. She added, ¡°With Apsara, we are betting on the future of storytelling by leveraging vertical screen technology. This format is not just about convenience, it is also changing the way we experience storytelling.¡±
aha Proudly presenting a groundbreaking innovation! @ahatamil brings you India¡¯s First Vertical OTT Series #Apsara!
¡ª aha Tamil (@ahatamil) February 26, 2025
Watch the teaser now
Coming soon, only on aha! #AnahaInnovation ??@BigPrintoffl pic.twitter.com/nl8LIYfDl4
¡°Unlike the traditional widescreen format, the vertical frame creates an intimate, immersive space where viewers feel deeply connected to the story. As mobile entertainment continues to evolve, we are excited to develop a format that speaks directly to the way audiences engage with content today,¡± Jaubin added.
More to know about Apsara
While not much has been revealed about the plot, the viral teaser of Apsara hints at a mix of mythology, beauty, and romance. It introduces a goddess-like character and a man who believes she is his lover. The visuals are animated, adding to the fantasy feel. The series is produced by Big Print Pictures, a team known for experimenting with storytelling techniques.
The episodes are expected to be short, around 2-3 minutes each, similar to the quick content people watch on social media. Though the exact release date of Apsara hasn¡¯t been confirmed, the concept has already sparked interest, with some calling it a game-changer for mobile entertainment, while others debate its impact on traditional long-form storytelling.
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Aditya Sagar is a journalist at Indiatimes, blending his love for entertainment with sprinkles of lifestyle and whatever's catching fire at the moment. With a pulse on Bollywood and an ear to the ground for the latest trends, he steers the world of cinema, style, and viral stories with finesse. Your go-to guide for the glitz, gossip, and everything in between, find him @theadityasagar across all social platforms.
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