Jane Campion Responds To Netflix Subscriber Loss, Saying The Company Will Be "Pickier" Now

Given their recent subscriber loss, Jane Campion, Oscar-winning director of Netflix's The Power of the Dog, believes Netflix will be more cautious about the type of content they produce and distribute in the future.

Netflix has also confirmed the news, and the streaming giant has lost this many viewers for the first time in years.

Jane Campion

After losing 200,000 subscribers in the first quarter, Netflix executives have planned out many changes that will include bringing ads and discontinuing account sharing. THR reported that Netflix's decision to focus on bigger movies may affect future aspiring filmmakers as they have decided to reduce small and content-driven films from their platform.

Jane also believes that, as a result of the loss of subscribers, Netflix will become more 'picky' in its film selection. She believes the new strategy will harm aspiring filmmakers.

The Power of the Dog

Campion told the BBC in a recent interview, according to Variety. She said, ¡°I do think they¡¯re going to be more picky about other projects or, maybe, what¡¯s sad is not taking risks on people without names."

"I don¡¯t think it would be hard for me if I wanted to do something because I¡¯ve established a relationship and they¡¯re incredibly loyal,¡± she concluded her statement.

According to the latest report, the company has also experienced massive rounds of layoffs, with approximately 300 employees let go.

Jane confessed that Netflix did not pay her $30 million to produce The Power of the Dog but a close figure to the same.

The Power of the Dog

¡°They didn¡¯t offer me that much, that would have been nice,¡± she laughed.

She said ¡°They offered something close-ish and no, the film couldn¡¯t have been made without them because we took it to the market and there were several different people interested. But we had budgeted the cost of it and the only people that were willing to go near that was Netflix."

What are your thoughts on Netflix's strategy to keep subscribers? I believe that many people share their accounts, especially teenagers, in order to watch budget-friendly content, but according to reports, Netflix has decided to discontinue the practice. I believe it would result in even more subscriber losses.

(With Inputs From ANI)

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