After Rashmika & Katrina, Rumoured Couple Shubman And Sara Tendulkar Become Victims Of Deepfake

In the last few months, AI-generated Deepfake content has been flooding the internet at an alarming rate. Unfortunately, it wasn¡¯t being taken seriously until a celebrity had to go through it. Soon after a video of influencer Zara Patel being morphed with actress Rashmika Mandanna¡¯s face went viral on the internet, the corpse came alive.

Twitter

The matter escalated within a few hours making everyone including popular celebrities talk about it.

Just a day after, another morphed picture of actress Katrina Kaif from Tiger 3 went viral which was totally different from the original one. The Indian government was quick to issue several notices against such AI-generated misleading content on the internet and issued advisory underlining repercussions for the culprit.

? There is an urgent need for a legal and regulatory framework to deal with deepfake in India.

You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel.

This thread contains the actual video. (1/3) pic.twitter.com/SidP1Xa4sT

¡ª Abhishek (@AbhishekSay) November 5, 2023

Unfortunately, netizens have again made another deepfake image viral and this time rumoured couple Shubman Gill and Sara Tendulkar are the target.

In the viral picture, Sara can be seen hugging the batsman as they smile ear to ear for the camera. The image was first shared by a Twitter user named @pandey7829 who captioned it, ¡°Sara Tendulkar confirmed that She is dating Shubman Gill.¡± This fueled massive confusion on the internet.

Sara Tendulkar confirmed that She is dating Shubman Gill pic.twitter.com/COZCa920ga

¡ª Dhoni Popa (@pandey7829) October 27, 2023

However, it was photoshopped and the original image featured Sara¡¯s brother Arjun Tendulkar.

Instagram

How did Rashmika react to her deepfake video going viral?

An excerpt of the actress' long note read, ¡°I feel really hurt to share this and have to talk about the deepfake video of me being spread online. Something like this is honestly, extremely scary not only for me but also for each one of us who today is vulnerable to so much harm because of how technology is being misused.¡±

Twitter

What was the government¡¯s advisory against deepfake content?

A notice by PIB India mentions that all social media intermediaries need to ¡°ensure that due diligence is exercised and reasonable efforts are made to identify misinformation and deepfakes, and in particular, information that violates the provisions of rules and regulations and/or user agreements.¡±

PM @narendramodi ji's Govt is committed to ensuring Safety and Trust of all DigitalNagriks using Internet

Under the IT rules notified in April, 2023 - it is a legal obligation for platforms to

??ensure no misinformation is posted by any user AND

??ensure that when reported by¡­ https://t.co/IlLlKEOjtd

¡ª Rajeev Chandrasekhar ?? (@Rajeev_GoI) November 6, 2023

¡°Such cases are expeditiously actioned against, well within the timeframes stipulated under the IT Rules 2021, and users are caused not to host such information/content/Deep Fakes and remove any such content when reported within 36 hours of such reporting and ensure expeditious action, well within the timeframes stipulated under the IT Rules 2021, and disable access to the content/information.¡±

However, Rashmika and Katrina¡¯s deepfake content continues to remain on social media for so long now.

Twitter

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