Amul Slammed For 'Misogynistic' Cartoon Of Urmila, Turns Out The 'Appreciation' Ad Is From 1995

After the war of words between Urmila Matondkar and Kangana Ranaut, Amul became a target of trolls for its "misogynistic" advertisement. A cartoon featuring the Rangeela actress, is going viral on social media.

Twitter

People assumed that the advertisement was published recently by the brand after the spat between the two actresses. The advertisement shows iconic Amul girl in a look inspired by Matondkar from her movie Rangeela. The text on it reads, "Not MASOOM anymore? (not innocent anymore)".

Disgusting! ??? Not expected from @Amul_Coop at all...! #AmulShudApologise pic.twitter.com/2HOeeW1uFX

¡ª Anagha Acharya - ???? ?????? (@AnaghaAcharya) September 18, 2020

As it went viral, people started slamming Amul for sharing a "disgusting" advertisement.

Old or new, what's disgusting remains disgusting !! https://t.co/BHUF6Lk2um

¡ª Mrinal Pande (@MrinalPande1) September 18, 2020

Several people including the director of the movie Ram Gopal Varma clarified that it is an old advertisement.

Amul hoarding after RANGEELA released ?@UrmilaMatondkar? pic.twitter.com/CDUZbBvrMQ

¡ª Ram Gopal Varma (@RGVzoomin) September 11, 2020

Anurag Kashyap also stepped in the discussion to reveal that the cartoon was meant to be an "appreciation."

If I am Not mistaken , this came out when ¡°Rangeela¡± released and not now. And it was based on the fact that Urmila was the child actor in ¡°Masoom¡±. It was meant to be an appreciation . Now misused by trolls after the current scenario.

¡ª Anurag Kashyap (@anuragkashyap72) September 18, 2020

This was a Famous Hoarding of Amul in 1995 when Rangeela released. Like in 1994, it was on Raveena with - Tu Cheez badi hai Maska Mast, 1993, it was on Madhuri with - Roti Ke Neeche Kya Hai?. This has nothing to do with any Current Controversy. pic.twitter.com/AYRGsMDyiY

¡ª Joy (@Joydas) September 18, 2020

Wow.. so @Amul_Coop joined BJP IT cell before even internet was popular in India. Too futuristic they are.

¡ª Ashwatthama (@_Ashwatthama_) September 18, 2020

Meanwhile, Urmila Matondkar has thanked real people for taking a stand for her after Kangana called her a "soft porn star."

Thank you the ¡°Real People of India¡± and a rare breed of unbiased,dignified media for standing by me. It¡¯s Your victory over fake IT trolls n propaganda.
Deeply touched..humbled ??#JaiHind

¡ª Urmila Matondkar (@UrmilaMatondkar) September 18, 2020

"Thank you the ¡®Real People of India¡¯ and a rare breed of unbiased,dignified media for standing by me. It¡¯s Your victory over fake IT trolls n propaganda. Deeply touched... #JaiHind (sic)," she wrote.