Mohit Sehgal & Sanaya Irani Remind Us How Bollywood Has Forgotten About Its Love-Affair With Switzerland!
Dancing in the snow, draped in Chiffon sarees in ice-chilling cold against the backdrop of breathtaking mountains ¨C shouting your greatest secret that usually is the name of your beloved ¨C that¡¯s a clich¨¦ straight out of a Bollywood film, right?
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From Sangam to Dilwale Dulhania Le Jayenge and Jab Tak Hai Jaan, hundreds of Indian films have been shot in Switzerland. And Yash Chopra, mainly, was the game changer for Indian films in the country. So much so, that for many Indians a European trip only meant getting clicked in the snow in high-boots or a saree, like a scene straight out from a Bollywood movie.
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It was indeed Yash Chopra who introduced Switzerland to Hindi Cinema. There¡¯s a mountain lake in the country nicknamed as Yash Chopra Lake. In the town called Interlaken, a statue of him holding his camera was unveiled in 2016, after his death.
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For India, Switzerland was the most romantic place in the world. It was the ultimate Bollywood dream. Of course, the tourism in the country increased by a large number. But what happened in the last decade? Indians¡¯ fascination decreased with Bollywood¡¯s dying love for Switzerland.
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However, it was revived and how. Switzerland appointed Ranveer Singh as the brand ambassador. He campaigned for the country and showcased how fun and adventurous it still is.
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And yes, it revived Bollywood¡¯s love for the country. Hrithik Roshan was recently on a vacation with his kids and wife in the country.
Now, TV actors Mohit Sehgal and Sanaya Irani are also holidaying in Switzerland. Check out their pictures in which they are living their Bollywood dream.
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Bollywood is reconsidering its relationship with Swiss mountains and so are Indians. The tourism has taken a jump since Ranveer was appointed as the brand ambassador. We are sure, you also have acquaintances that have visited the country in the recent past. Now, you realise what impact Bollywood films have upon all of us? Let¡¯s not underestimate the power of cinema.
Garima Satija leads the Entertainment vertical of Indiatimes. A storyteller at heart who enjoys the thrill of writing, she is sometimes found daydreaming about living the lives of movie characters. Also, she hates talking about herself in the third person.
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