People Slam Pihu's Team For Traumatising Marketing Campaign That Includes A Call From A Crying Child!
The trailer of Pihu was unveiled a few days ago and it received a great response. The trailer had over 45 million views on YouTube. Now the film is being talked about on the internet and not for the right reasons. People are ranting against their viral marketing campaign.
Imagine you are sitting at home and you receive a frantic call from a crying 2-year old baby, who is asking for help?
Well, even worst of your nightmares would be better than this scenario, right? However, this has turned into a reality when a film's marketing team decided to promote the film, converting this nightmare into a strategy.
Just a few days ago, the trailer of Pihu was unveiled and it received a great response. The trailer sent chills down people's spine and people actually started looking forward to the film. The trailer had over 4.5 million views on YouTube.
But now, the film is being talked about on the internet and not for the right reasons.
Screengrab
Tagging the concept of marketing that the film's team has been using as 'ill-conceived', people are ranting against their viral marketing campaign. Things went off the track when people starting receiving frantic phone calls from a crying child, asking for help.
When people started calling back on the number to help the distressed kid, they got a message with the trailer link to help the child.
Screengrab
People are labeling this idea as horrible and insensitive.
Screengrab
Journalist Sudhir Srinivasan wrote on Twitter that he had received ¡°a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link to help the child. A link, as it turns out, of #Pihu¡¯s trailer. A horrible idea, a disgusting invasion of privacy.¡±
Another Twitter user said, ¡°Movie marketing has reached absurd levels."
Here are some reactions that prove how this is a classic case of marketing gone wrong.
Creepy. #Pihu
¡ª VID (@VIDtweetshere) October 27, 2018
Coming to the marketing strategy, what a shit this¡¯s! Just to sell your movie you go to any heights? Come on man https://t.co/URSGn5y1tl
Got a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link to help the child. A link, as it turns out, of #Pihu's trailer. A horrible idea, a disgusting invasion of privacy.
¡ª Sudhir Srinivasan (@sudhirsrinivasn) October 26, 2018
I loved the trailer of Pihu, but like calling people up from an unknown number as a part of a movie promotional strategy is fucking annoying. Especially when the phone call is of a baby crying for her parents. Movie marketing has reached absurd levels.
¡ª Shreemi Verma (@shreemiverma) October 26, 2018
Did I just get a call from a hysterical child called Pihu asking for help ???? And this is a film promotion? The no is 7024820657 totally disgusting. I am so traumatised
¡ª Chuman Das (@chumandas) October 26, 2018
I just got a call from a child named Pihu who wanted desperate help. No. was 7024720657. THIS KIND OF MOVIE PROMOTION IS DISGUSTING TO SAY THE LEAST.
¡ª Karan Bhardwaj (@journokaran) October 26, 2018
Movie needs to be promoted...but not like this! ?? already ppl are disturbed watching the trailer n they have come up with such ridiculous marketing idea..pathetic! #Pihu https://t.co/HCV3okivvq
¡ª SUSH? (@sushmitadharghy) October 26, 2018
Watching Pihu's trailer was any parent's worst nightmare. And now people are getting call from a crying child, only to receive a link to the film¡¯s trailer. Worst marketing campaign. https://t.co/kAr29rJji5
¡ª Teena Jain Kaushal (@Teena_Kaushal) October 27, 2018
Produced by Ronnie Screwvala and Siddharth Roy Kapur and directed by Vinod Kapri, the film is all set to release on November 16.
