'A renaissance, a rebirth': True Detective duo Matthew McConaughey, Woody Harrelson reunite to urge for Texas-based productions
Matthew McConaughey and Woody Harrelson have reprised their iconic roles as Detectives Rust Cohle and Marty Hart from the first season of True Detective to encourage the Texas legislature to increase film and TV production in the state. The ad has now sparked a wave of nostalgia among fans.
Texas-born actors Matthew McConaughey and Woody Harrelson revived their iconic characters from True Detective in a new promo film, making a plea to the state legislature to incentivize more Hollywood film and television productions to come to Texas. The move is in support of a recent announcement by the Texas Senate to allocate $498 million towards revitalizing the Texas Film Incentive program, with the motive to transform the state into the "movie capital of the world."
Matthew McConaughey and Woody Harrelson reprise their True Detective roles
The four-minute clip, titled True to Texas, features McConaughey and Harrelson embarking on a journey down a desolate two-way road, evoking nostalgia as they relive their iconic characters, Detectives Rust Cohle and Marty Hart, from the first season of True Detective.
In a refreshing addition, Dennis Quaid is seen handcuffed in the backseat. The trio then proceeds to present a compelling case for bringing Hollywood productions to Texas, proposing the creation of films, TV shows, music videos, and commercials within the state. McConaughey is then seen calling Hollywood a "tuneless, flat circle of wood" before urging a shift in film and TV production.
McConaughey says, "This industry is like a fading memory. I'm talking about creating a new hub for film and TV, a renaissance, a rebirth." Two more additions in the new promo are Billy Bob Thornton and Ren¨¦e Zellweger, who support the action.
Posted on the YouTube channel True to Texas, dedicated to highlighting Texas-based productions, the video has so far garnered over 115k views. The description of the video reads, "Filming in Texas isn¡¯t just about showcasing our stunning landscapes¡ªit¡¯s about creating jobs, boosting local economies, and building a thriving industry right here at home. Matthew McConaughey, Woody Harrelson, Dennis Quaid, Billy Bob Thornton, and Ren¨¦e Zellweger shine a spotlight on how Texas can lead the way in film production in this short film. Let¡¯s keep the cameras rolling and the economy growing¡ªbecause everything¡¯s bigger (and better) in Texas!"
Fans react to the surprise reunion
Fans are ecstatic about the surprise reunion of Matthew McConaughey and Woody Harrelson, with many taking to the comments section to express their excitement and nostalgia for the iconic characters.
One user wrote, "Off topic: I got more True Detective vibes from this 4-minute video than from the whole season 4 of True Detective." Another individual added, "Alright, alright, alright. Hell yeah, let's make cinema great again, baby."
A third fan commented, "YES! These 3 guys are true trailblazers! Texas is ready! Count me in." "This new season of True Detective is infinitely better than the last season," added another.
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As an Entertainment Content Writer with 3+ Years of experience, I have been keeping a keen eye on who wore what. A self confessed Koreaboo, I am your fangirl next door. Ps: I take pride in saying that I grew up watching "It's Controversial" as a kid.
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