What Goes Behind A Shark Tank India Deal: Menstrupedia Founders Spill The Beans
Shark Tank India is coming to a close with the last episode airing on February 4. Here is everything Menstrupedia Comic founder Aditi Gupta and Tuhin Paul did to get a deal.
Shark Tank India is coming to a close with the last episode airing on February 4. Over the past few months, the business reality show has captivated the hearts of the viewers with its innovative business ideas, quirky reaction of judges and the much talked about money deals.
Recently, a contestant of the show, who were able to get a deal of ?50 lakh for 20 per cent equity from CEO of Emcure Pharmaceuticals and Shark Tank India judge Namita Thapar, shared their experience while preparing for the show. From the application process to the several to the video pitches, here is everything Menstrupedia Comic founder Aditi Gupta and Tuhin Paul did to get a deal on the show.
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Menstrupedia Comic On Shark Tank
Menstrupedia Comic was founded in 2012 by Aditi Gupta and her now husband, Tuhin Paul to educate and... Read More
Menstrupedia Comic was founded in 2012 by Aditi Gupta and her now husband, Tuhin Paul to educate and spread awareness about menstruation, especially among teenagers. The book is basically an easy to read guide to explain menstruation and the issues surrounding it. The founders featured in Shark Tank India Season 1 Episode 6 to get a deal for their start-up.
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The Selection Process
In a detailed social media post, Aditi shared the selection process describing it "detailed and lengthy". As per her post, over 62,000 application were sent for the show after which only 198 start-ups were selected and only 67 were able to raise funds.
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Inside The Tank
While viewers see only a part of the deal where entrepreneurs pitch their business ideas and expecte... Read More
While viewers see only a part of the deal where entrepreneurs pitch their business ideas and expected deal and sharks negotiates, Aditi reveals how lengthy the process can be. "The interaction goes on for 60-120 minutes where both the parties get to understand each others dynamics," she wrote adding that every shark in the tank contributes positively to the business idea.
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Rehearsals & Creative Process
Talking about how much preparation goes into each pitch, Aditi divulges details about the several du... Read More
Talking about how much preparation goes into each pitch, Aditi divulges details about the several dummy pitches they went through before the final one. "The pitches go through a creative process and iterations to make them interesting and entertaining before the shoot," she writes. A lot of credits also go to the way the episode is edited, she adds. Every participant is also give inputs about their pitch by the creative team to make it better.
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Product Display
Every participant is also give inputs about their pitch by the creative team to make it better. Prod... Read More
Every participant is also give inputs about their pitch by the creative team to make it better. Product display plays a major role and has to be captivating enough not only for the judges but the viewers as well. As per Aditi, the creative team goes the extra mile to make sure that pitches and products stand out on the stage.
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Acing The Deal
In her post, Aditi disclosed how they did not know who the sharks were going to be and got to know o... Read More
In her post, Aditi disclosed how they did not know who the sharks were going to be and got to know only a few days prior to the shoot. Interestingly, even the sharks did not know who was going to pitch. However, she considers herself lucky as Namita Thapar was well aware about their start-up. Aditi and Tuhin got ?50 lakh at 20% equity from Namita for their start-up.
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Meeting With Namita Thapar
Getting the deal was only the beginning. Aditi shared that, after the show, she and Tuhin met with N... Read More
Getting the deal was only the beginning. Aditi shared that, after the show, she and Tuhin met with Namita and her husband Vik Thapar at Ahmedabad to discuss the projects and all that they plan to work on. She concluded her post by calling the Shark Tank India environment "positive and pro-entrepreneurs".
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