Nike's New Range Gives Women With Plus-Size Bodies An Outlet To Flaunt Their Curves

Nike¡¯s recent launch of its plus-size collection comes as a much-needed addition for all the curvy women out there who¡¯ve experienced the nightmare of shopping of shopping for clothes¡ªespecially for plus-size woman athletes.

Yin to your yang. ? Shop our latest black and white faves for the ultimate any-occasion wardrobe. Endless options through the link in our bio. ? #nike #nikewomen #style #ootd

A post shared by NikeWomen (@nikewomen) on Dec 11, 2016 at 11:35am PST

Sure you have outlets like the reliable ASOS Curve, the number one destination for heavier women to shop, but other options like Zara are out of the picture if you¡¯re above a size 18. In fact, Zara has been publically slammed recently for using a couple of thin models to promote its denim line for fully figured women.

Dear @zara, we heard you are in desperate need of curvy models. May we offer our assistence? #loveyourcurves CC @MuireannO_C pic.twitter.com/p1RU7p5zCY

¡ª Kita van Slooten (@kitavanslooten) March 2, 2017

Workout clothes is a nightmare to find as well due to the non-existence of any brand willing to make clothes beyond a size 16. To fill up this void, Nike, to their credit, has come out with a range for women who wear clothes up to 1X to 3X.

We¡¯ve got your back ? ? With secure fit, adjustable straps and back clasps so it¡¯s easy to get on and off. Check if the Nike Pro Rival Bra is right for your size and sport through the link in our profile. ? #nike #nikewomen #nikepro #sportsbra #bra #fitness #style

A post shared by NikeWomen (@nikewomen) on Sep 15, 2016 at 11:23am PDT

Nike has hired some a couple of fierce influencers (fashion bloggers) Grace Victory and Danielle Vanier to lead their campaign.

Grace has put an entire album on her website highlighting Nike's new lifestyle range.

So excited to share with you @nikewomen new lifestyle range, that is inclusive to plus sizes - going up to a size 3XL. Check out graciefrancesca.com for a full run down of my outfit (including these SICK trainers). In the post I also chat about "how to tell when you need time off" ?? Don't forget to sign up to @liketoknow.it so that whenever you like my Instagram photos, you receive emails with a direct link to all the times shown. It's a good idea if you're interested in where I shop for everything from dresses to footwear ?? http://liketk.it/2qx3i #liketkit #nikewomen #ad

A post shared by Gracie Francesca (@gracefvictory) on Feb 27, 2017 at 10:06am PST

Danielle, on the other hand, was seen wearing several tops and lowers from Nike; including this one Nike Power Legendary Mid Rise Tights (size 3X) and Nike Breathe Women¡¯s Training Top (size 3X).

Ladies, @nikewomen now have a plus size range! I'm beyond proud to have been chosen to collaborate with such a huge brand. Major props to @nike for working with plus size influencers ? http://liketk.it/2qzoY @liketoknow.it #liketkit Outfit details & more pics over on www.Daniellevanier.co.uk - ? by @jkgphotography #NikeWoman #nike #plussize #workout #fblogger

A post shared by Danielle Vanier (@daniellevanier) on Feb 27, 2017 at 10:40am PST

In a statement to Cosmopolitan Nike said: ¡°Nike women are stronger, bolder, and more outspoken than before. In today's world, sport is no longer something that she does, it's who she is. The days where we have to add 'female' before 'athlete' are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes' diversity, from ethnicity to body shape."

Oh yes!! @Nikewomen adds plus size to their size range! #happy https://t.co/zkQozhsdUb pic.twitter.com/CDryk6O9n2

¡ª theBiggerBlog.com ? (@the_Bigger_Blog) March 3, 2017

Nike has included a little bit of everything in their new range without compromising on quality: from graphic tank tops to printed tights to leggings.

@mediamonarchy #GoodNewsNextWeek via @nikewomen. How can overweight women get fit without correct apparel unless...https://t.co/YdjQPaKRPR

¡ª Darren Williams (@DazAltTheory) March 4, 2017

Plus size isn¡¯t just about making bigger sized clothes either. Since everyone¡¯s weight distribution is different, making plus size clothing takes much more that just making the clothes larger in the same proportion, states Helen Boucher vice president of women's training apparel.

Hold tight ? ? Fact (3 of 4): Sports bras are designed to take on more impact than regular bras ¨C this is why the band of your sports bras should fit slightly tighter than your everyday bra. Learn more through the link in our profile. ? #nike #nikeprobra #sportsbra

A post shared by NikeWomen (@nikewomen) on Jul 16, 2016 at 9:12am PDT

Only time will tell whether brands such a Zara follow suit or not, but we can hopefully get to see more athletic brands follow in Nike¡¯s footsteps. In the meantime, you may want to check out Nike.com for a full range of plus size clothing and sizes for yourself.