Ready To Be A Nayaka? This Inspiring Video Is Just The Push One Needs

¡°Kahaani koi bhi ho, tum hi ho Nayaka.¡±

These lines are a powerful reminder for every woman to be the cheerleader of her life.

There is no greater joy than to believe in yourself, take charge of your story and let your resilient spirit be the defining moment of your life.

Nykaa, one of the leading e-commerce platforms for women, has always been a vocal champion for women¡¯s rights and independence. Not one to watch from the sidelines, Nykaa has time and again found ways to lead the moment.

In a visually compelling masterstroke, they cheered for women with their new short film ¡®Tum Hi Ho Nykaa¡¯ that pays homage to the resilient spirit of women in the country.

The film features a powerful poetic narration that takes us through six uplifting stories of indomitable endurance and the quiet resolve of women.

Meet the six nayakas of their unique stories ¨C a STEM entrepreneur, a bike stuntwoman, a mountaineer mom, a hijabi rapper, a transgender doctor, and a mid-life Chessmaster. Each of these wonderful women have endured a journey fraught with challenges and come out of it stronger than before.

With each story, these women remind you that you and only you are the real nayakaa of your story. Don¡¯t let anyone take that away from you. This subtle yet significant reminder has the transformative power of reclamation and strength. It conveys the essence of the brand Nykaa.

The short film #TumHiHoNykaa has been directed by Shashanka Chaturvedi of Good Morning Films and conceptualized by Abhijit Avasthi and team Sideways. Set to the haunting voice of Ila Arun, the film¡¯s cinematographer is the celebrated Tetsuo Nagata.

Ready to be the real nayaka of your life? Hell, yes!