After Sabyasachi, H&M collaborates with Anamika Khanna! Know all about the upcoming collection
After its supremely successful collaboration with Sabyasachi Mukherjee, the fashion label H&M is now collaborating with ace designer Anamika Khanna. The designer is known for her vibrant and explosive prints and free-flowing relaxed designs.
Three years after the H&M X Sabyasachi Mukherjee's collection dropped and broke the internet, the Sweden-based fashion label is back with another iconic collection with an ace Indian designer. The ever-talented Anamika Khanna!
Anamika Khanna has been a household name in the Indian fashion circuit for the past two decades. The iconic fashion designer is known for her impeccably embroidered traditional wear collections as well as quirky Indo-Western wear ones. With her distinct aesthetic, Anamika is all set to go global with the launch of her collab with H&M. But before the launch, let's take a look at what you can expect from the collection.
H&M X Anamika Khanna collection: What to expect?
In an exclusive interview with Vogue India to announce the collaboration Anamika Khanna expressed that she aims to break free from the confines of wedding wear that Indian fashion finds itself in. The designer stated, "I¡¯ve always aimed to push boundaries in Indian fashion and not stick to traditional rules. For instance, I¡¯ve moved away from conventional norms by pairing sneakers and boots with kurtas."
From the little preview, we can see, that the H&M X Anamika Khanna collection is all about moving away from the wedding market with a diverse range of free-flowing and comfortable garments featuring eclectic prints and some unique jewellery pieces.
Also Read: 4 unforgettable moments from India Couture Week 2024
H&M X Anamika Khanna collection: What to get?
Credit: dietsabya/Instagram | H&M X Anamika Khanna collection
As soon as the collaboration and its subsequent launch were announced, the anonymous fashion Instagram Diet Sabya started sharing their favourite pieces from the collection and we can't disagree with their choice. Here's a look at some of the best pieces from the collection for you to pick your favourite.
The highly anticipated collection is all set for a global launch in September this year. Let's hope this launch is better managed, unlike the H&M X Sabyasachi one, which got sold out in under seven minutes, much to the buyer's dismay!
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Bhavika Dudeja writes for the Indiatimes Lifestyle section with a passion for all that's up and coming. She brings you engaging and easy-to-follow content about all things interesting, from the latest fashion trends that your favourite celebs are following to what's good for your mind, body and soul.
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