In An Inspiring Move, Acid Attack Survivor Laxmi Will Serve As A Fashion Label Brand Ambassador

In a first, a clothing brand has signed acid attack survivor Laxmi as its new face. By making her its brand ambassador, fashion label Viva N Diva has risen as a shining example of how beauty runs much deeper than just on the outside. Operating in an industry that places hard emphasis on aesthetics that please the eye, Viva N Diva leapfrogs into a future that will set new definitions for what we perceive as attractive.

Rahul Saharan

As a part of the initiative started by Viva N Diva, more brands are expected to sign survivors as their representatives.

"Such initiatives change mindset. I have personally experienced it when I got my first anchoring assignment. When we walked the ramp during a programme organised by Hindustan Times in Lucknow, people supported us. I am sure this initiative will also bring about a positive change," said Laxmi while speaking to The Hindustan Times.

Campaigns such as these will strip off the 'victim' tag and portray survivors like Laxmi in an inspiring light. "For a moment, we saw beauty in a very different way and all that we could think of was to capture it in a way that gave it meaning,¡± said Ayushi Rastogi of Viva N Diva.

Rahul Saharan

Rastogi also added how in terms of payment and profit sharing, the brand will work with Laxmi in the same way they work with regular models.

Laxmi was 15 when the unfortunate incident happened. Since then, Laxmi has undergone a number of reconstructive surgeries. With a fighter's spirit, she didn't bow down under the crushing weight of her circumstances. Happily married with a beautiful daughter, Laxmi turned her life around.

Laxmi Saa/Facebook, Acid Attack Fighter Laxmi/Facebook

While applauding such initiatives, Laxmi added, "People often laugh at our looks. Children get scared and call us ghosts. When such initiatives are undertaken, they make people understand that we, too, are like regular women. Although our faces have been ruined, beauty still lies within us."